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Stories about: Kaz Hirai


Weekend Reading: Can Sony Survive by Focusing on PlayStation?

The new leader of Sony is Kazuo Hirai, the man that has long led the PlayStation building and game publishing division of the company, and some of his early remarks about the future of Sony have suggested that the Japanese company will rely heavily on gaming and on television business. Surely Sony also has plans lin...

5 May 2012
13:21 GMT

Lack of Rebound Might Land Sony in Serious Trouble, Says Kaz Hirai

Sony is not in the best of shapes at the moment and needs to deal with an impressive loss of more than 2 billion dollars (1.52 billion Euro) for the fiscal quarter that ended on December 31 of 2011 and one its leading executives believes that the company needs to turn things around quickly.Speaking about his new role...

4 February 2012
03:13 GMT

PlayStation 3 Price Cut Blamed for Sony Quarterly Loss

Sony, the company which maintains the PlayStation brand of video game devices and a number of other electronics lines, has announced a loss of 2.09 billion dollars (1.642 million Euro), for the third fiscal quarter, which ended on December 31, and mentioned that the flooding in Thailand was to blame for the dip. Whe...

3 February 2012
03:04 GMT

Sony Officially Confirms Kaz Hirai as President and Chief Executive Officer

Sony, a company that deals in video games but also a range of other electronic devices, has officially announced that Kaz Hirai, who has been the leader of the PlayStation division of the company, will become both the president and the chief executive officer on the first day of April, replacing Howard Stringer. Hir...

2 February 2012
02:59 GMT

Sony Dismisses Rumors that Kaz Hirai Will Replace Howard Stringer as President

Sony, the worldwide technology giant which also has a big presence in the video game space, has denied rumors that it plans to replace current president Howard Stringer with Kaz Hirai, who is well known to gamers for the prominent role that he has played in the development of the PlayStation hardware and associated v...

9 January 2012
09:14 GMT

Andrew House Becomes President and CEO at Sony Games Division

Sony has announced a significant restructuring of the leadership positions at its video games focused division, officially called Sony Computer Entertainment International, creating a new chairman role for Kaz Hirai and promoting Andrew House to the role of chief executive officer and president of the entire group. ...

30 June 2011
08:31 GMT

PlayStation Boss Becomes Deputy President, Might Lead Sony

Kaz Hirai, the leader of the division at Sony that is in charge of the PlayStation brand, has been promoted to executive deputy president of Sony in a company management reshuffle and sources say that he might be in line to become the overall boss of the Japanese giant soon. Howard Stringer, who is now the chief e...

10 March 2011
03:04 GMT

Sony Hints at PSP2 and PlayStation Phone, Still Won't Confirm Them

Many Sony fans eagerly awaited the Consumer Electronics Show (CES) this week, hoping that the Japanese company will finally reveal two of its most rumored products, the PSP2 and the PlayStation Phone. Sadly, that hasn't happened, as Sony executives always dropped the old "we do not comment on rumors or specul...

7 January 2011
17:21 GMT

PlayStation Boss Hints at PSP2 Features

Kaz Hirai, the boss of Sony's PlayStation division, recently talked about portable gaming, and took the chance to drop some heavy hints at the much rumored PSP2, the next generation handheld being developed by the Japanese company.The current PSP, both in the PSP-3000 and the PSP Go variants, is getting really o...

23 December 2010
19:01 GMT

Kaz Hirai Believes Handheld 3D Has Limitations

There are two companies that bet big on three-dimensional gaming at the recently finished E3 convention, Nintendo and Sony, although the two take decidedly different paths towards it. The latter is making the PlayStation 3 home console compatible with 3D and aims to deliver the experience using new television sets an...

21 June 2010
07:52 GMT

Sony Is Still Losing Money with the PS3 Slim

The PlayStation 3 console was a big gamble for Sony as it was one of the last devices to be launched around the world while at the same time the most expensive one. The fact that it was packed with high-end features like a Blu-ray player or multimedia capabilities made some people buy it, but for a lot of time the ma...

25 August 2009
03:23 GMT

PlayStation Boss Kaz Hirai Highlights the Importance of Hardcore Gamers

In the gaming industry, there has been a lot of debate over the importance of the hardcore and casual gamer market. Nintendo has proven, through its less powerful, but hugely successful, Wii console that casual gamers are much more numerous than dedicated ones and are more attracted to other types of titles, like Wii...

2 July 2009
13:01 GMT

Kaz Hirai: The PS3 Without Blu-ray Isn't Feasible

The PlayStation 3 is one of the most powerful consoles on the market in terms of hardware and, thanks to its Blu-ray player, it can fulfill many tasks at once, including high-definition media output and a quality gaming experience. Talking with Kotaku a few days ago, the head of the Sony's Computer Entertainmen...

19 June 2009
03:00 GMT

The PlayStation Division Needs to Break Even Quickly, Says Kaz Hirai

Sony is a huge corporation involved in creating electronics for a wide variety of markets, and a segment that the Japanese company has invested in quite heavily is the gaming one, where its PlayStation brand is pretty powerful and reputed. Sadly, sales aren't confirming that, as the flagship PlayStation 3 is lo...

5 June 2009
02:34 GMT

Sony Chairman Says His Company Is Still the Leader

No one can deny that the PlayStation 3 had a really, really weird year in 2008. A lot of analysts said that it was supposed to be the year the PS3 would make its mark, helped by such exclusives like Metal Gear Solid 4, Resistance 2 and LittleBigPlanet and by the dual platform release of Grand Theft Auto IV created by...

21 January 2009
16:31 GMT

Sony Wants the PlayStation 3 to Sell 150 Million Units

Following the recent announcement that the PlayStation 3 division of Sony is expected to turn a profit by early 2009, the head of Sony, Kaz Hirai, revealed a more ambitious target for the gaming device. In an interview with the Financial Times, in which the manager talked about the future of the gaming console busine...

22 July 2008
10:07 GMT

PlayTV Arrives in September

The president of Sony Computer Entertainment Europe, David Reeves, stated that the new PlayStation 3 add-on called PlayTV would be released in Europe between September and December, the first launch taking place in the United Kingdom on September 10.David Reeves said that "It was very difficult for some of the tech g...

21 July 2008
18:06 GMT

PlayStation 3 Needs More Original Material

The PlayStation 3 might end up paying good money to get exclusive games, and the online delivery system for games is not going to make disks obsolete during the lifetime of the PS3. This and other interesting comments regarding the console are part of an interview that Kaz Hirai has given Three Speech, a blog that of...

3 June 2008
10:19 GMT

Kaz Hirai Gives Green Light to PlayStation 3 Games

By now, everyone who is a fan of the PlayStation 3 knows Sony's confident prognosis of 11 million PS3 units sold by the end of their fiscal year. What comes as a surprise is that SCE's chief executive told the Yomiuri Shimbun newspaper a while ago that PlayStation 3 "is starting afresh as a console to play ...

21 December 2007
05:39 GMT

SCE President - Talk to You in 4 to 6 Years

Yes folks, according to this interview of Sony Computer Entertainment's president, Kaz Hirai found in the latest issue of Official PlayStation Magazine, the fact that game developers have to take pills to reduce the headaches due to coding for the PS3 is a good thing! Basically, Hirai expects everyone to fully a...

4 September 2007
04:27 GMT

E3 - Sony Shows Off Its New PSP Slim!

The E3 has hosted so many events in its grand opening that I couldn't even decide what to begin with. However, no one can argue that Sony's new PSP is definitely something major to talk about. Yes, Sony has indeed presented their slimmer, improved PSP (apparently, not going to be called PSP2), which looked ...

12 July 2007
04:42 GMT


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