Large games publisher EA has just chimed in on new ways to make profit, including microtransactions as well as in-game ads, both being methods that were used by the company in several of its free-to-play titles.
A few years ago, EA started relying heavily on in-game ads, not just in its sport titles, but also in s... |
27 December 2010
14:21 GMT |
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Sony is announcing that all the in-game advertising added to WipEout HD will be removed as a majority of users have been reporting that they are increasing load times for the game. The ads were up for less than 24 hours before Sony made its decision and it's rare to see a videogame company respond to an issue re... |
5 August 2009
03:06 GMT |
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IGA Worldwide and Double Fusion already give companies the chance to insert in-game advertising, especially for MMO games and other online-based video games. It appears that this is the future: Grand Theft Auto IV proves that huge, lively virtual worlds can be created and, just like the city you live in, these worlds... |
1 August 2008
04:15 GMT |
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Whenever they're not busy rejecting purchase offers from Microsoft, the people at Yahoo work on delivering more titles to their online service. The best thing about their decision to bring even more fun releases for us to enjoy is the fact that they're planning to keep the games 100% free. This means that a... |
14 July 2008
03:22 GMT |
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It might sound funny at first, but we keep hearing about researches showing that gamers have nothing against in-game ads: actually, we hear this so often that we're tempted to believe it's true, especially having in mind that TV shows kind of got us used to that. It's not us saying it, but researches.T... |
17 June 2008
04:19 GMT |
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NCsoft has announced a deal with ad supplier Double Fusion on the option to advertise within the City of Heroes/City of Villains universe. The advertising that Double Fusion selects and adapts is to be presented using the billboards that are present within the game universe, which until now only have used fake advert... |
7 April 2008
16:06 GMT |
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Electronic Arts has announced a massive deal regarding in-game advertising. Signed with Massive Inc., which is owned by Microsoft, it targets PC and Xbox 360 games that are in EA's portfolio. Popular EA Sports franchises like Madden NFL, NBA Live, NASCAR or NHL, together with Need for Speed and Burnout Paradise ... |
19 March 2008
06:54 GMT |
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I know the title sounds a tad redundant, but bear with me, it will make sense in the end. So, Microsoft and Google have started in-games games. In this context, let's go back in time to May 4, 2006. On this date, the Redmond Company announced the acquisition of the advertising pioneer Massive. Together with one ... |
19 March 2007
09:12 GMT |
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