Henry-Alex Rubin is the filmmaker Microsoft hired to create the Laptop Hunters video advertisements. The company then used as an integral part of its Windows marketing campaign debuted in the fall of 2008. The software giant has even put together a page centralizing all the videos produced as a part of Laptop Hunter... |
8 September 2009
11:42 GMT |
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Microsoft's reportedly $300 million Windows campaign is moving forward steadfast. The latest ingredient in the video advertisements recipe focused on the Windows Live component of Windows is the cute factor, a tactic for which the Redmond company has turned to children, where "cute" is indeed in abundance. The l... |
2 March 2009
05:51 GMT |
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Microsoft is parading victories in nothing short of the ultimate Windows face-off on its website and Linux and Mac OS X are nowhere to bee seen. This because the confrontations have nothing at all to do with market share, or with feature lineup, hardware and software support, security, etc. Instead, Microsoft has thr... |
25 February 2009
11:52 GMT |
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How simple is Windows? Well, simple enough that a four-year-old can use it. This is the message that Microsoft is trying to get across with the new phase of its Windows marketing campaign which debuted in 2008. At the bottom of this article you will be able to find the first instance of the new strategy adopted by th... |
9 February 2009
10:24 GMT |
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Microsoft part-time Chairman and co-founder Bill Gates and comedian Jerry Seinfeld teamed up for the sole purpose of warming up the audience for the advent of the I'm a PC commercials. However, although part of the same $300 million marketing campaign was designed to revitalize the Windows brand, the Seinfeld an... |
1 December 2008
09:56 GMT |
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Consumers worldwide will ultimately be the judges that get to vote “cool” or “fail” on Microsoft’s I'm a PC and Windows – Life without Walls aspects of the $300 million marketing campaign designed to reinvigorate the Windows brand and mellow out the impact of Apple's Get ... |
19 November 2008
05:59 GMT |
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Microsoft has reportedly placed a booth outside the Apple Store, Bullring, Birmingham, England, allowing users to record their own "I'm a PC" video to contribute to the company's ad campaign. Microsoft's goal is to counter what it believes is a stereotype of Windows Vista.The picture in question was su... |
3 November 2008
05:57 GMT |
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In mid-September 2008, Microsoft launched what it referred to as a major Windows consumer initiative, built around a $300 million marketing campaign put together by ad agency Crispin, Porter + Bogusky. As an integral part of the initiative, Microsoft launched three I'm a PC videos, namely Pride, Stereotype and ... |
13 October 2008
14:41 GMT |
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Steve Ballmer has never been afraid to go overboard when it comes down to demonstrating his love for Microsoft, the company's products or the ecosystem built around those products. But, while a pseudo-retired Bill Gates continues to be synonymous with the Microsoft brand, a little room for the company's Chi... |
22 September 2008
12:48 GMT |
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Microsoft is without a doubt diversifying the collection of resources behind the new $300 million Widows marketing campaign created by advertising agency Crispin, Porter + Bogusky. From Bill Gates and Jerry Seinfeld's the Future Is Delicious to I'm a PC; Windows vs. Walls; Life Without Walls; the fake &ldqu... |
20 September 2008
06:43 GMT |
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Imagine no walls... Imagine that Bill Gates is a PC, along with celebrities such as Eva Longoria and Deepak Chopra, Pharrell Williams, astronaut Bernard Harris and many, many others. And it’s not like Microsoft is in short supply of “personas” declaring themselves to be a PC. In fact, with Windows&#... |
19 September 2008
06:12 GMT |
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It was revealed yesterday that Microsoft had allegedly ditched comedian Jerry Seinfeld in favor of another (more symbolic) character to be featured in its Windows Not Walls ad campaign. While there's still talk whether or not Seinfeld is coming back to tell Gates to “adjust his shorts”, Microsoft... |
19 September 2008
02:58 GMT |
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