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Home > News > Tags > Google advertising
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Stories about: Google advertising |
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Google is debuting AdWords for Video, a new extension of its AdWords program which, as you may have guessed, introduces video ads to the mix. Essentially, this enables small and medium businesses to advertise their videos across Google products.
The program has been in testing for a few months, but it is now availab... |
23 April 2012
09:06 GMT |
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Google is expanding the use of its misspelling and close variants technology to its ad business. Specifically, adwords users will now be able to target not only the keywords they use but also misspellings and other queries which are very similar and linked to the original keywords.
"Starting in mid-May, phrase and e... |
18 April 2012
06:31 GMT |
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An Australian court has found Google guilty of misleading advertising for publishing ads that appeared to be for other companies than they really were. These ads were displayed via Google's AdWords program on its search engine, but were created by third-parties.Nevertheless, the court believed Google to be respo... |
3 April 2012
10:33 GMT |
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Google's title as the largest ad company in the world, or at least as the largest ad network online, is both a blessing and a curse. On the one hand, advertisers and users are going to trust it more, on the other, more people are going to try to abuse it.
Google regards ad quality with as much importance as sea... |
15 March 2012
08:11 GMT |
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Google Chrome ads have always been interesting, no matter the country where they came from. It seems this holds true for India as well, where a Google/Google Chrome ad aims to educate people and businesses on why the web is important in a very spectacular fashion, by building a real-life and gigantic Google Chrome.
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13 March 2012
17:31 GMT |
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It may be easy to forget it, but Google is an ad company. Granted, it's not an ad company in the traditional sense, i.e. one that makes ads, but it's not a media company either, even though most of its revenue comes from running ads.
It's an entirely new beast, one that is revolutionizing advertisin... |
9 March 2012
12:31 GMT |
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Google has been getting a lot of flack lately, especially surrounding its core search product, but that doesn't mean that all it's been doing lately is try to shove Google+ in your face as much as possible.One very interesting option seems to have been rolled out recently, the ability to block ads from a pa... |
20 February 2012
13:11 GMT |
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Google runs a highly profitable business selling ads on its search page as well as on other websites. There are a number of factors that make it so profitable, but an important one is scale, Google sells a lot of ads each day.
Precisely because it sells so many ads, it's hard for it to police them. It has syste... |
10 January 2012
05:10 GMT |
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Google is always experimenting with new features and testing out changes and it's no different for its advertising business. It's always trying to find ad units that work better or new type of ads that fit better in certain contexts.Considering that the vast majority of its significant revenue comes from ad... |
30 December 2011
07:31 GMT |
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Google has announced that it's gotten government approval on the, so far only proposed acquisition of ad company Admeld. Google announced its intentions last summer, but antitrust regulators had to give their go ahead before Google could actually buy the company."We’ll close the acquisition in the coming d... |
2 December 2011
15:51 GMT |
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Google hasn't done much advertising and hardly has any TV ads, but that is changing slowly. As the company grows, it is more confident in running TV spots or perhaps less confident in the power of its products to speak for themselves.
Whatever the case, Google has just run its first Google+ TV commercial, as fa... |
25 November 2011
04:30 GMT |
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The holiday season is basically here, the happiest time of the year, especially for retailers. What better time then for Google to unveil its latest improvements to its Product Listings ads, which, as the name would imply, include actual products, along with prices, that e-retailers may carry."Product Listing Ads all... |
16 November 2011
15:01 GMT |
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Google has never been one for advertising, at least not in the traditional sense. It's more than happy to take your money for the ads it runs though.This has changed very recently as Google started running some TV commercials. It focuses on long ads, 90 seconds sometimes longer that it only airs a few times.The ... |
12 November 2011
10:51 GMT |
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Not that mobile advertising is in need of any confirmation at this point, but Google has now started adding mobile stats for AdWords reports in the new Analytics. "Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be g... |
11 November 2011
20:41 GMT |
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Google is making the first steps in monetizing the +1 button and Google+, while, at the same time, providing an interesting tool to advertisers, the +1 button for display ads. In the next few weeks, Google will start adding the +1 button with display ads from the Google Display Network.
Visitors will be able to +1... |
21 September 2011
10:41 GMT |
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When Google Instant came out, one of the concerns was how it will impact advertisers. Some were worried that, because the search results page changed so fast and because people would do less searches, advertisers would suffer. It turns out that, at least according to a rather limited report, that is not the case and ... |
26 October 2010
12:32 GMT |
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Google Instant is certainly a radical revamp of the search interface and experience so those making a living from Google Search are worried and, perhaps, rightfully so. SEO experts and advertisers have no idea what to expect, despite reassurances from Google. Most likely, not even Google is sure about all of the repe... |
9 September 2010
06:13 GMT |
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Google's ambitious, new wave of acquisitions may be hampered by the realities of being one of the largest companies on the web. Google already dominates in many areas and, with each new move, competitors and government regulators are getting more concerned and twitchy. The latest example is the AdMob acquisition... |
11 March 2010
04:32 GMT |
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