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Stories about: Entertainment Merchants Association

Point of Sale Activation Could Increase Videogame Sales The Entertainment Merchants Association, a trade group representing retailers from North America, has announced that it plans to implement a project, called Lazarus, which would see videogames being activated at the point of sale, until 2010, limiting the losses generated by theft by employees and casual shoplifting.... 24 June 2009 03:13 GMT Analyze That: Videogames Are Bigger than the DVD Industry The march of videogames to world domination is not slowing down. In the roughly 30 years since videogames have been around, they have become more and more important, both on a cultural and on an economical level. Some day, all other forms of entertainment that rely on visuals and sound to deliver an experience will h... 3 July 2008 19:46 GMT