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Stories about: EMAIL MARKETING


Massive Email Marketing Provider Breach Affects Major Companies

The recently disclosed security breach at Epsilon Data Management, a big email marketing solutions provider, affects the customers of many large companies.Last week, retail supermarket chain Kroger warned its customers that their email addresses were exposed as a result of a security breach at Epsilon.But it seems th...

4 April 2011
02:56 GMT

Honda Affected by Data Breach at Email Marketing Firm

American Honda Motor Co. is the latest company to warn its customers that a security breach at an email marketing partner resulted in their email addresses and other information being exposed.The automobile manufacturer emailed "Owner Link" and "My Acura" account owners late last week and informed them that an email ...

28 December 2010
09:56 GMT

MailChimp 5 Raises the Bar for Email Marketing Providers

Email marketing giant MailChimp released at the start of February 2010 a revised version of their newsletter management service, named MailChimp v5. The service went live without any special fees for its 240,000 users.During last year, MailChimps's competitors released many tools and add-ons for their services. ...

9 February 2010
10:10 GMT

Spending on Email Marketing Will Increase to $2 Billion by 2014

A new report by Forester Research shows that spending on email direct marketing in the US will grow to $2 billion by 2014. The increase adds up to an 11 percent compound annual growth rate. The reasons behind the expected growth are the decreasing cost per thousand (CPM), the high return on investment (ROI) and the i...

15 June 2009
10:14 GMT

More Money with Appropriate Email Marketing Practices

In a general sense, Email marketing campaigns are commonly employed to increase the popularity of a website. If you are selling products or you are an advertiser, this type of marketing has the role of improving your overall marketing strategy, due to the fact that many of your potential customers are using the inter...

18 September 2007
13:31 GMT


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