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Stories about: DoubleClick Ad Exchange

eBay Drops Yahoo for Google After crying and fighting in the press like little babies, Google and eBay called it a truce and quietly put in place a partnership over the paid advertising space on eBay's website. Previously, this advertising space was filled with ads coming from Yahoo!'s Right Media Exchange, but since August 26th these... 18 September 2009 07:59 GMT Google Announces the DoubleClick Ad Exchange Revolution in Web Marketing Web ad marketing has managed to propel Google from the ranks of a simple search engine to the world's most powerful company (yeah, you heard me right). Announcing the release of its new program, DoubleClick Ad Exchange, Google transformed itself into a giant real-time ad bidding machine. Neal Mohan, vice presi... 18 September 2009 05:25 GMT