Sony is announcing that all the in-game advertising added to WipEout HD will be removed as a majority of users have been reporting that they are increasing load times for the game. The ads were up for less than 24 hours before Sony made its decision and it's rare to see a videogame company respond to an issue re... |
5 August 2009
03:06 GMT |
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Google is entering the videogaming advertising market by launching a program called AdSense for Games which is supposed to deliver ads to PC based videogames. The program is now in open beta stage and all feedback from users is more than welcome by the company.The initial target for AdSense for Games is made up of we... |
9 October 2008
04:41 GMT |
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Whenever they're not busy rejecting purchase offers from Microsoft, the people at Yahoo work on delivering more titles to their online service. The best thing about their decision to bring even more fun releases for us to enjoy is the fact that they're planning to keep the games 100% free. This means that a... |
14 July 2008
03:22 GMT |
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You probably keep hearing that the video game market will soon become the best place for advertising and, if you were having any doubts about it, Sony is planning to prove us right by announcing a deal for Europe and North America with Double Fusion. Following this agreement, your PS3 will become the best place for a... |
11 July 2008
02:31 GMT |
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At the San Francisco-hosted MI6 Conference that tackles issues related to the business side of the videogame industry, one of the more interesting panels (apart from the one that said World of Warcraft was not a success) dealt with the way advertisers are seeing people that play games as one of the most interesting c... |
10 April 2008
14:06 GMT |
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After recently striking deals with Gearbox and NCsoft, advertising provider Double Fusion has landed a contract making it the exclusive advertising sales agency for the Habbo virtual communities in North America. As part of the deal, Double Fusion is to handle all activity related to advertising sales, sponsorship an... |
8 April 2008
14:06 GMT |
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NCsoft has announced a deal with ad supplier Double Fusion on the option to advertise within the City of Heroes/City of Villains universe. The advertising that Double Fusion selects and adapts is to be presented using the billboards that are present within the game universe, which until now only have used fake advert... |
7 April 2008
16:06 GMT |
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After game publisher Electronic Arts recently signed an in-game advertising deal with Massive Inc. regarding advertisements in games distributed by the industry giant, it seems that the in-game advertising concept is picking up steam yet again.Double Fusion, another important player in the market, doesn't want t... |
26 March 2008
03:58 GMT |
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Double Fusion has entered a partnership with video games publisher NCsoft to provide "in- and around-game advertising" into two of Ncsoft's titles, one of which is the upcoming giant robot action game, Exteel. The second one, currently available exclusively for PC, is Dungeon Runners. The agreement comes as a so... |
26 October 2007
08:37 GMT |
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It has been revealed that a private company connecting advertisers and video game publishers, going by the name of Double Fusion, has rolled out a new technology just yesterday, allowing "advertisers to mount last-minute ad campaigns in games the same way they use spot TV ads," as msnbc.msn.com posts. Basically, the ... |
5 September 2007
02:53 GMT |
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