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Animal testing in the cosmetics industry is still very much present and, while we might be tempted to shrug it off because “they're just animals,” we'd be horrified if we ever saw that happen to a human. This is precisely the idea that Lush Cosmetics, a brand that's raising awareness on th... |
26 April 2012
16:51 GMT |
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Now that she's established herself as a respected fashion designer, Victoria Beckham is turning her attention towards other endeavors that might expand the VB brand. Below is an ad for the latest, a collaboration with Range Rover. The ad, which plays out more like a music video for Victoria herself, is shot most... |
23 April 2012
10:25 GMT |
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Intel is either excited about ultrabooks or worried that they aren't seeing the sort of success it hoped for when it first came up with the idea. The Santa Clara, California-based company has begun its latest advertising campaign meant to bring ultrabooks to the attention of everyone in the world. This time ar... |
5 April 2012
18:21 GMT |
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Kim Kardashian has long been a PETA “enemy” for wearing fur in public and, thus, indirectly supporting the fur trade. Now, she's targeted for selling fur as well, in a campaign that will undoubtedly get a lot of people talking. Models Joanna Krupa and Katie Cleary have joined forces with Care2 with t... |
3 April 2012
13:41 GMT |
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Jason Russell, the co-founder of Invisible Children and the man responsible for one of the biggest viral campaigns in years, Kony 2012, had not taken drugs or consumed alcohol prior to this weekend's meltdown, the family says in a new statement.
Russell was detained in San Diego after having a very public melt... |
19 March 2012
09:58 GMT |
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They don't call her the busiest businesswoman for nothing: shortly before she gave birth to baby girl Blue Ivy Carter, Beyonce shot a campaign for the latest line from House of Dereon. The first ad is now out.
You can see it by clicking on the image attached to this article. Also, below, you will find a previe... |
24 February 2012
16:41 GMT |
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One of the most surprising, hottest appearances on the scene in high fashion in recent years is undoubtedly Andrej Pejic, the highly mediated Serbian model whose beauty knows no gender boundaries. As such, it shouldn't come as much of a surprise that he's now the face of Jean Paul Gaultier's Kokorico... |
23 February 2012
15:31 GMT |
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The People for the Ethical Treatment of Animals (PETA) is redoubling its attack on Liam Neeson and his latest film, “The Grey,” which sees him go up against a pack of hungry wolves – and win. Boycotting the film is the only solution, PETA says in a new statement issued to The Guardian. Initially, th... |
7 February 2012
16:11 GMT |
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Stunner Penelope Cruz has joined the long line of celebrities to campaign for PETA against fur. You can see her ad for the People of Ethical Treatment of Animals by clicking on the image above. We all know that PETA loves its shock tactics, which, fortunately for some, include having some of the hottest female stars ... |
3 February 2012
10:25 GMT |
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Apparently, Facebook has officially decided to “unfriend” coal and turn all its attention to the much more popular renewable sector.
After 20 months of attempts, 700,000 activists have finally managed to convince the major Internet company that greener is definitely better.
Facebook announced it would... |
15 December 2011
09:25 GMT |
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Clothing company United Colors of Benetton has gotten itself in hot water for a new controversial ad campaign for its Unhate initiative. One photo shows the Pope kissing another man on the month, and it will be pulled from the campaign.Benetton is now promoting a new initiative, called simply Unhate, in support of th... |
17 November 2011
16:01 GMT |
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Sony has just presented the first full pledged video in its brand new Long Live Play campaign, starring a variety of real life video game heroes, from Uncharted's Nathan Drake to God of War's Kratos, Infamous' Cole McGrath or Metal Gear Solid's Snake.As the PlayStation 3 has a bulky catalog of gam... |
6 October 2011
06:00 GMT |
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It seems that at least one of the Republican candidates that are currently fighting for the nomination of the GOP for the 2012 presidential elections is interested in bringing politics to Farmville, the most popular social game on the Facebook platform.Representative Michele Bachmann, who hails from Minnesota and has... |
27 September 2011
16:41 GMT |
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“We are entering the age of connectedness,” A Human Right organization says of its latest campaign, Buy This Satellite. If you ever wondered about the little you can do thanks to your access to the Internet, now is the time to act. Just hours ago, we were covering a story on Marc Anthony opening up about ... |
3 September 2011
10:11 GMT |
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Megan Fox is no longer the face and slender body of Armani. The fashion house has announced that, for the brand new campaign for Armani Underwear and Armani Jeans, it has decided to replace the former “Transformers” star with singer Rihanna. The announcement came the other day, with Armani saying only tha... |
12 July 2011
13:51 GMT |
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For the Motherland is the second expansion that Paradox Interactive has developed for their grand strategy game Hears of Iron III, the first one of their line up to use the Clausewith game engine, trying to tweak the gameplay and give a sense of scale to the World War II experience.
The main campaign has received ... |
4 July 2011
17:51 GMT |
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For quite some time now, there’s been a lot of talk about the new Diet Pepsi campaign, which managed to bring together two of the hottest stars of the moment: Sofia Vergara and David Beckham. The first ad is below, at the end of this article.Since paparazzi always find their way on most sets, whether they&rsquo... |
21 April 2011
03:52 GMT |
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Gone are the days when you could walk into a store, pick out some of the items you liked the most, try all of them on and then, if you could afford them, buy them. In Australia, a series of retailers are asking for a $50 fee to try on items.There’s good reason behind the decision, the Daily Mail informs: some c... |
20 April 2011
16:01 GMT |
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Lending an ear to the complaints received from customers and guided by the warm response to the first campaign of the kind, lingerie giant Ultimo has hired 7 “real women” to front the latest ad campaign, instead of professional models. Recent months have seen an increase in the number of initiatives of th... |
19 April 2011
15:01 GMT |
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A couple of months after leaving rehab, and keeping her promise that she would use her experience to help others, Demi Lovato is speaking out about the issues that sent her on a downwards spiral – all the way to rehab. Contrary to reports in the tabloid media, Demi never had any issues with drugs. Instead, she ... |
15 April 2011
09:02 GMT |
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Bristol Palin may have been harshly criticized for getting pregnant when she was still a teen and unmarried, but at least she took the lemons and made lemonade: she made over $260,000 in 2009 alone speaking against teen pregnancy. Palin, who’s also made a small fortune with her stint on Dancing With the Stars, ... |
7 April 2011
09:37 GMT |
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“High School Musical” star Vanessa Hudgens is now officially a Candie’s girl, having taken over from pop star Britney Spears, who successfully fronted several of their past campaigns. The first photos and video of Vanessa are now out.As the video below will also confirm, Vanessa has already gotten s... |
27 January 2011
15:51 GMT |
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He’s tall, he’s brooding, he’s pale and he’s gorgeous. Above everything, model Stephen Thompson is albino, comes from the now-defunct modeling agency Ugly – and has become the latest face of fashion label Givenchy. Designer Riccardo Tisci has decided the model’s unique look goes pe... |
15 December 2010
14:41 GMT |
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A few days ago, a hoard of celebrities, only A-listers by some considerations, announced that, starting with December 1, they would go off social networks like Twitter and Facebook to raise money for charity. The problem is, people don’t really care about all that. As we also informed you at the time, a handful... |
2 December 2010
09:11 GMT |
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American Idol star Clay Aiken has joined the list of celebrities to speak up for concrete measures to be taken to prevent bullying in schools on grounds like orientation and religion. The singer is backing up a series of legal measures that are being considered. As JustJared reports, Aiken uses his own case as an exa... |
23 November 2010
03:08 GMT |
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Kim Kardashian is one of the biggest marketers of today so it’s no wonder she just landed a new endorsement campaign. Kim and her mother Kris Jenner will front a new campaign for Skechers, called the “Shaping Up with the Kardashians Challenge.”Of course, fans know that Kim is no stranger to endorsin... |
22 November 2010
13:21 GMT |
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US President Barack Obama is the latest public figure to lend his voice to the “It Gets Better” campaign meant to discourage bullying and discrimination, launched by activist and writer Dan Savage. As we also noted on a separate occasion, the campaign was prompted by the wave of teen (gay) suicides caused... |
22 October 2010
06:34 GMT |
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Tanja Kiewitz is gorgeous, blonde and has a nice cleavage. Tanja is also missing half her arm, which ends right below the elbow and, for the first time, she’s using her handicap for a cause.The graphic designer was approached by CAP48 with the request to pose for an ad that would replicate Eva Herzigova’s... |
20 October 2010
13:31 GMT |
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One of the thousands of Chuck Norris facts out there says Chuck Norris doesn’t vote – but what he does want Americans to do is go out and vote. Trigger The Vote has released a first ad in a new “Tough Like Chuck” series.They say if Chuck Norris only thinks about voting for a candidate, th... |
2 October 2010
06:23 GMT |
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In a new campaign for encouraging young women to pursue new experiences and careers in domains like science, engineering, technology and mathematics, NASA collaborates with award-winning recording artist Mary J. Blige and her FFAWN foundation. This week, on NASA TV and the agency's website appeared a public ser... |
19 August 2010
04:44 GMT |
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McDonald’s has taken an advert for McFries and turned it into something palpable – literally. In Switzerland, the fast food giant has so-called McFries pedestrian crossings, in what is another instance of intrusive marketing. The moment the photo that also come attached to this article (via here) ended up... |
12 August 2010
04:42 GMT |
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Constantly in the spotlight and watched by millions of fans, the last thing Justin Bieber needs is acne – which is why he has officially become the latest spokesperson for Proactiv. The Biebs is not the first celebrity spokesperson of the product, though he will undoubtedly be the one to boost sales to an ... |
10 August 2010
16:31 GMT |
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Soon after issuing a report on Dell’s modest attempts to compete with Apple, Softpedia came across Microsoft’s new “PC vs Mac” web page, which aims to inflict damage on Cupertino’s electronics maker by stealing away potential customers. Admittedly, Apple has done pretty much the same thi... |
10 August 2010
04:15 GMT |
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Dell is aggressively targeting Apple in its latest marketing campaign dubbed “Apples to Apples” where the Texas-based technology company compares Apple’s laptops, desktop computers, software, and services to its own offerings. The goal is to make customers realize how much they can save by choosing ... |
9 August 2010
14:11 GMT |
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When Haiti was wrecked by earthquakes at the beginning of the year, one of the most active celebrities in raising money for the people here and the rescue missions was singer Wyclef Jean. With his Yele Haiti foundation alone, Wyclef raised over $9 million, which goes to show just how dedicated he is to lending a help... |
5 August 2010
04:58 GMT |
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If, as you’re sitting by the pool, relaxing on your holiday, or simply working conscientiously ahead of both, you happen to start thinking and worrying about Christmas preparations, fret no more. Stores in the UK, with Selfridges leading the pack, have announced they’re kicking off the Christmas season at... |
21 July 2010
14:31 GMT |
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Earlier this year, not a day went by that Lady Gaga did not spend with her favorite teacup and saucer – in public. The singer developed a strong fancy both for her latest “accessory” and for the beverage in it, namely tea. In fact, Gaga became so fond of tea that a legendary British brand has alread... |
21 July 2010
11:39 GMT |
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A few years ago, Jamie Oliver started a program that would prove as controversial as it would eventually be successful. The celebrity chef set out to change the way children ate in school by making sure they got home-cooked meals for lunch, thus spend less money on snacks and junk food – and he achieved all he ... |
1 July 2010
16:21 GMT |
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As critics and the media are turning their back on what was supposed to be Christina Aguilera’s comeback album and which turned out to be a flop, the album “Bionic,” one fan is out to save it. His idea of doing so is by shedding $3,000 on Christina’s album and sending a very artful message to ... |
23 June 2010
11:08 GMT |
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After being fitted for a court-ordered alcohol-monitoring ankle device, Lindsay Lohan effectively went out of her way to prevent the paparazzi from getting a shot of it. Eventually, she chose to sell the first pics of her with the SCRAM bracelet and have the money go to charity. Now that’s out of the way, Linds... |
22 June 2010
07:43 GMT |
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When Emporio Armani announced it was replacing David Beckham as the face and body for the underwear line with Cristiano Ronaldo, not many (female) fans were pleased. After all, Becks had managed to draw unbelievably large crowds to where his billboards were put up and odds were not looking good for Ronaldo to do the ... |
15 June 2010
13:31 GMT |
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Nadya Suleman has just become the latest (and most unlikely) celebrity spokesperson for PETA, having just unveiled a large billboard on her property urging pet owners to fight breedism by having their pets spayed and neutered. Suleman’s message was, as the Los Angeles Times can confirm, as to the point as it wa... |
20 May 2010
09:35 GMT |
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Designer Riccardo Tisci from Givenchy is pushing the envelope with more than just fashion with the latest Fall – Winter collection. As Women’s Wear Daily can confirm, the campaign for the line features model Lea T. who once actually used to be called Leo and who is among the few transgender models to be u... |
10 May 2010
12:21 GMT |
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The fashion industry is going through a major transformation, one that many did not even deem possible a few years ago: it’s expanding its horizon to include plus-size models as well. While many companies are still opposing said inclusion of models of a different body size, it would seem that televisions too ha... |
23 April 2010
10:29 GMT |
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Kate Gosselin has been having a very hard time on ABC’s Dancing With the Stars precisely because of the thing she thought would make her stint there more fun: her inability to dance. As such, she’s often come close to being voted off after getting very low points and negative comments. Now, she can list G... |
20 April 2010
05:36 GMT |
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While former rival Jessica Simpson is out there, trying to show that real beauty does come from the inside, no matter how much of a cliché that might be, Britney Spears is also doing her part for “the cause.” The singer has agreed to have her latest ads for Candie’s released in two versions, ... |
14 April 2010
04:04 GMT |
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Tiger Woods has already announced that he’s to make his comeback to competitive golf with this week’s US Masters and Nike, one of the few sponsors that did not drop him in the aftermath of the cheating scandal, is looking to capitalize on that. A new ad for Nike has just been introduced, a black-and-white... |
8 April 2010
05:23 GMT |
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She’s engaged to “True Blood” star Stephen Moyer, one of the hottest male actors of the moment, but Anna Paquin has been staying safe in the closet until recently. In a video meant to promote equality, the 27-year-old star reveals her orientation, in what was a shock revelation for all those who kno... |
2 April 2010
03:15 GMT |
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British socialite, journalist and, as of late, model Peaches Geldof is currently caught in the middle of a photo scandal that resulted from one night of drunken partying. Star of the latest campaigns from lingerie giant Ultimo, Geldof was dropped as the face and body of the brand as soon as it was confirmed that she ... |
30 March 2010
15:21 GMT |
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Earlier this week, reports started to circulate that OctoMom Nadya Suleman was in grave danger of losing her home in La Habra, California, after falling behind monthly payments. She owed $450,000 in back payments and she is now able to cover some of that debt after signing a new deal with PETA that, ironically enough... |
25 March 2010
11:20 GMT |
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