• Apple
  • By Filip Truta
  • June 12th, 2014
Breathtaking Beats Ad for World Cup 2014 Heralds New Advertising Direction for Apple – Video

Breathtaking Beats Ad for World Cup 2014 Heralds New Advertising Direction for Apple – Video

Cupertino is reportedly beefing up on advertising talent, creating its own agency

  • Apple
  • By Filip Truta
  • June 7th, 2014
Dr. Dre Is for Beats What Steve Jobs Was for Apple [WSJ]

Dr. Dre Is for Beats What Steve Jobs Was for Apple [WSJ]

Famed rapper gets profiled, called "cultural barometer" of what is cool

  • Apple
  • By Filip Truta
  • May 30th, 2014
Beats Launches Solo2 Headphones After Apple Acquisition

Beats Launches Solo2 Headphones After Apple Acquisition

Less bass, improved acoustics and design, more durable materials

  • Apple
  • By Filip Truta
  • May 29th, 2014
Apple on Beats Acquisition: We Wanted the People, Not the Headphones

Apple on Beats Acquisition: We Wanted the People, Not the Headphones

Hardware and music streaming service came second in the costly acquisition

  • Apple
  • By Filip Truta
  • May 29th, 2014
Apple Finally Buys Beats, Hires Dr. Dre and Jimmy Iovine

Apple Finally Buys Beats, Hires Dr. Dre and Jimmy Iovine

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine

  • Apple
  • By Filip Truta
  • May 28th, 2014
Forget About Dre Being a Billionaire, He’s Not

Forget About Dre Being a Billionaire, He’s Not

Report pegs the hip-hop star at just below the ten-figure mark, after taxes

  • Apple
  • By Filip Truta
  • May 23rd, 2014
Apple – Beats Deal Is 30% Not Happening

Apple – Beats Deal Is 30% Not Happening

Source with connections to the two companies says Apple wants to hire Dre and Iovine

  • Apple
  • By Filip Truta
  • May 15th, 2014
Apple-Beats Acquisition Pushed Back, but Still Happening – Report

Apple-Beats Acquisition Pushed Back, but Still Happening – Report

Sources close to the situation say the deal may not be finalized until next week

  • iWorld
  • By Filip Truta
  • May 14th, 2014
iOS 8 to Launch with Updated Headphones and HD Audio Playback

iOS 8 to Launch with Updated Headphones and HD Audio Playback

Apple is updating the Lightning connector to allow for high-quality 24-bit audio

  • Apple
  • By Filip Truta
  • May 12th, 2014
Apple-Beats Acquisition Was Actually Very Likely, According to Industry Experts <em>Bloomberg</em>

Apple-Beats Acquisition Was Actually Very Likely, According to Industry Experts Bloomberg

“Steve Jobs really drove the relationship with the music industry,” says Peter Csathy

  • Apple
  • By Filip Truta
  • May 10th, 2014
Dr. Dre to Become Apple Executive Following Beats Acquisition [WSJ]

Dr. Dre to Become Apple Executive Following Beats Acquisition [WSJ]

Beats co-founder Jimmy Iovine likely to resign as Chairman of Interscope

  • Music
  • By Filip Truta
  • May 9th, 2014
Apple-Beats Deal All but Confirmed by the “First Billionaire in Hip Hop”

Apple-Beats Deal All but Confirmed by the “First Billionaire in Hip Hop”

Dr. Dre has now joined the “billionaire boys club,” according to a video recording

  • Apple
  • By Filip Truta
  • May 9th, 2014
Apple to Acquire Beats Electronics for $3.2Bn / €2.3Bn <em>FT</em>

Apple to Acquire Beats Electronics for $3.2Bn / €2.3Bn FT

The deal would be Apple’s biggest ever, securing both audio gear and a streaming service

Beats Electronics Releases New Beats Studio Headphones

Beats Electronics Releases New Beats Studio Headphones

The audio headset will ship in August for the price of $299 / €226