- Apple
- By Filip Truta
- June 12th, 2014
Breathtaking Beats Ad for World Cup 2014 Heralds New Advertising Direction for Apple – Video
Cupertino is reportedly beefing up on advertising talent, creating its own agency
- Apple
- By Filip Truta
- June 7th, 2014
Dr. Dre Is for Beats What Steve Jobs Was for Apple [WSJ]
Famed rapper gets profiled, called "cultural barometer" of what is cool
- Apple
- By Filip Truta
- May 30th, 2014
Beats Launches Solo2 Headphones After Apple Acquisition
Less bass, improved acoustics and design, more durable materials
- Apple
- By Filip Truta
- May 29th, 2014
Apple on Beats Acquisition: We Wanted the People, Not the Headphones
Hardware and music streaming service came second in the costly acquisition
- Apple
- By Filip Truta
- May 29th, 2014
Apple Finally Buys Beats, Hires Dr. Dre and Jimmy Iovine
“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine
- Apple
- By Filip Truta
- May 28th, 2014
Forget About Dre Being a Billionaire, He’s Not
Report pegs the hip-hop star at just below the ten-figure mark, after taxes
- Apple
- By Filip Truta
- May 23rd, 2014
Apple – Beats Deal Is 30% Not Happening
Source with connections to the two companies says Apple wants to hire Dre and Iovine
- Apple
- By Filip Truta
- May 15th, 2014
Apple-Beats Acquisition Pushed Back, but Still Happening – Report
Sources close to the situation say the deal may not be finalized until next week
- iWorld
- By Filip Truta
- May 14th, 2014
iOS 8 to Launch with Updated Headphones and HD Audio Playback
Apple is updating the Lightning connector to allow for high-quality 24-bit audio
- Apple
- By Filip Truta
- May 12th, 2014
Apple-Beats Acquisition Was Actually Very Likely, According to Industry Experts Bloomberg
“Steve Jobs really drove the relationship with the music industry,” says Peter Csathy
- Apple
- By Filip Truta
- May 10th, 2014
Dr. Dre to Become Apple Executive Following Beats Acquisition [WSJ]
Beats co-founder Jimmy Iovine likely to resign as Chairman of Interscope
- Music
- By Filip Truta
- May 9th, 2014
Apple-Beats Deal All but Confirmed by the “First Billionaire in Hip Hop”
Dr. Dre has now joined the “billionaire boys club,” according to a video recording
- Apple
- By Filip Truta
- May 9th, 2014
Apple to Acquire Beats Electronics for $3.2Bn / €2.3Bn FT
The deal would be Apple’s biggest ever, securing both audio gear and a streaming service
- Technology Blog
- By Sebastian Pop
- July 25th, 2013
Beats Electronics Releases New Beats Studio Headphones
The audio headset will ship in August for the price of $299 / €226