This summer Microsoft Advertising will move to the next stage in its evolution. At least this is the promise from Mark Young, general manger of the Global Trade Marketing Advertising team. The move is planned to coincide with the Cannes Lions International Advertising Festival, which is scheduled to take place betwee... |
22 April 2009
13:25 GMT |
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Microsoft has taken the face-off with Google to the next level, arguing that the Mountain View search giant is threatening the future of the Internet and that it is bad for end users. The Redmond company has hesitated little to get involved in Google's proposed acquisition of DoubleClick, as the deal came under ... |
28 September 2007
07:18 GMT |
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Microsoft is pack leader in a new initiative designed to crowd the wolves of the online advertising industry to a potential Google slaughter. The Redmond company has hired PR agency Burson-Marsteller in order to lobby against the proposed $3.1 billion acquisition of DoubleClick by Google announced in April 2007. Comm... |
25 September 2007
05:18 GMT |
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Microsoft's world-class video ad serving solution has made its debut for the Associated Press Online Video Network. The Redmond company informed that it has bridged its MSN Video player and the Atlas AdManager, integrated into the Publisher Solutions Group designed to integrate aQuantive's solutions into Mi... |
24 September 2007
12:40 GMT |
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Microsoft indicated its determination to move against Google when it dropped no less than $6 billion on aQuantive, the same amount the company invested in building Windows Vista. But while the $6 billion for Windows Vista are, in Microsoft Chairman Bill Gates' opinion, the "best $6 billion he ever spent", the sa... |
24 September 2007
10:59 GMT |
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Microsoft and Google are two Internet mammoths. With direct competition over the domination of the World Wide Web describing most accurately the relations between the two companies, Microsoft and Google took steps in 2007 to ensure the continuing monetization of their respective search engines. Providing search servi... |
29 August 2007
08:53 GMT |
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It's a dog eat dog and a search-engine-eat-search-engine world out there, and Microsoft has taken it one step further in its face off with Google. Both the Redmond and the Mountain View companies have made extensive acquisitions in 2007 designed to anchor them as leaders on the online advertising market. Initial... |
17 August 2007
05:41 GMT |
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Microsoft is preparing to swallow the whole $6 billion worth of aQuantive, and as such, has announced the birth of the Advertiser and Publisher Solutions Group as a means to deal with completing the acquisition designed to counterbalance Google purchasing DoubleClick. In this manner, Microsoft aims to offer a compreh... |
14 August 2007
07:38 GMT |
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Microsoft is now ready to slap Google with no less than $6 billion worth of advertising pain. The Redmond company initially announced the proposed acquisition of aQuantive, an international digital marketing company, and its addition to Microsoft's Internet-wide advertising platform on May 18. Microsoft agreed t... |
10 August 2007
05:15 GMT |
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When Google announced a $3.1 billion in cash acquisition of DoubleClick in April, Microsoft initially responded with allegations of monopoly over the online advertising market, urging regulatory authorities to ensure that competitiveness will survive. The following month, the Redmond company made its move against the... |
6 July 2007
12:01 GMT |
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Apple CEO Steve Jobs recently took a swing at Microsoft's habit of throwing money out the window on investments designed to give it the edge. "I wish developing great products was as easy as writing a check. If so, then Microsoft would have great products," Jobs commented. Microsoft is a notoriously big-spending... |
23 May 2007
07:08 GMT |
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Microsoft has slapped Google with an all out declaration of war. After the Mountain View search giant announced the acquisition of DoubleClick for $3 billion dollars, rumors emerged revealing that Microsoft had outbid Google but that its offer was refused. Consequently, Microsoft Senior Vice President and General Cou... |
18 May 2007
09:39 GMT |
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