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Stories about: Advertising |
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Google is the biggest search engine in the world and also has the largest ad network. As you can imagine, there are plenty of people trying to game and abuse both. But, whereas Google can't be responsible for the sites found in search, it is responsible for the ads it serves, even though those ads were created b... |
26 May 2012
07:41 GMT |
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The world really is a strange place, even without all the hacking scandals and conspiracy theorists pointing this way and that.
The latest piece of evidence to support this assumption lies in how Dish Network got sued because it dared to offer its customers the option to skip commercials.
The Auto Hop feature is a... |
25 May 2012
10:50 GMT |
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Though many corporations and marketers may experience the desire to make prospective customers feel included in their so-called families, a new study suggests that being overly familiar with people could have poor commercial results.
Apparently, people have a natural tendency to react negatively when corporations ov... |
18 May 2012
10:35 GMT |
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Facebook's much-anticipated IPO, which is set for this Friday, has been generating a lot of interest and a lot of speculation. The company's prospects look good, great in fact, it just increased the price range for the shares it's going to make available on the Nasdaq market.
But as with any IPO this... |
16 May 2012
05:22 GMT |
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YouTube is synonymous with online video and has been since its inception. But online video is changing and that's mostly because of YouTube. Views have always been the heart of the site, videos getting millions or even hundreds of millions of views aren't uncommon.
Views are great if you're looking fo... |
15 May 2012
08:24 GMT |
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Facebook is going the Twitter route and is testing an ad unit that allows users to "highlight" some of the posts, for money. It works in a very similar way to Promoted Tweets, highlighted posts will be seen by more of your friends, fans or followers, by keeping it in the news feed for longer, placing it higher and ge... |
11 May 2012
06:11 GMT |
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Google is debuting AdWords for Video, a new extension of its AdWords program which, as you may have guessed, introduces video ads to the mix. Essentially, this enables small and medium businesses to advertise their videos across Google products.
The program has been in testing for a few months, but it is now availab... |
23 April 2012
09:06 GMT |
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Tumblr, like Twitter before it, is turning to advertising to generate revenue after saying it was out of the question, absolutely the last option, for years. And, just like Twitter, Tumblr plans to make the best of its assets and have the ads be actual content, i.e. "promoted" posts.
The plan is to have branded Tumb... |
19 April 2012
07:54 GMT |
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Blogger is introducing a new monetization scheme, affiliate ads. These ads enable bloggers to get paid every time one of their readers buys a product mentioned in one of their posts.
"When you share your words, thoughts and photos on Blogger, you are sharing your passions with the world. Sometimes, you’re pass... |
18 April 2012
12:51 GMT |
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Google is expanding the use of its misspelling and close variants technology to its ad business. Specifically, adwords users will now be able to target not only the keywords they use but also misspellings and other queries which are very similar and linked to the original keywords.
"Starting in mid-May, phrase and e... |
18 April 2012
06:31 GMT |
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OSClass is a relative new classified ads publishing platform, built to resemble the WordPress backend interface as much as possible. Nevertheless, all similarities end here. Built to work on its own (not as a WP plugin), OSClass is one of the most delightful classified ads management solutions we have ever tested he... |
10 April 2012
12:01 GMT |
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Google is debuting an interesting tool that it's labeling as a new way of doing market research, specifically consumer surveys. But another angle is that the tool is a way of offering a legitimate option to the "survey offers" and sometime scams that everyone's gotten accustomed to. From getting you free F... |
30 March 2012
10:15 GMT |
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Twitter made good on its promise of opening up its ad platform to small businesses, via a self-serve program. Now, the first stage of that program is live as businesses, with American Express cards, can now sign up and start promoting their tweets and their accounts.
Only a few businesses will be part of the program... |
27 March 2012
06:31 GMT |
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Facing pressure from regulators regarding how apps can obtain and share user data, Apple has commissioned two of its ten review teams to start rejecting iOS software that accesses the UDID (unique device identifier).Sources with alleged knowledge of Apple’s plans are telling TechCrunch that two of a total of 10... |
25 March 2012
09:13 GMT |
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A few weeks ago a new type of Facebook ads made the rounds, the logout page ad. It's the biggest display ad Facebook has to offer and it has some unique, and not quite obvious advantages. One question though was how much do they cost.We have a price now and because of it we know the advertisers Facebook is targe... |
24 March 2012
11:41 GMT |
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Google's title as the largest ad company in the world, or at least as the largest ad network online, is both a blessing and a curse. On the one hand, advertisers and users are going to trust it more, on the other, more people are going to try to abuse it.
Google regards ad quality with as much importance as sea... |
15 March 2012
08:11 GMT |
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Google Chrome ads have always been interesting, no matter the country where they came from. It seems this holds true for India as well, where a Google/Google Chrome ad aims to educate people and businesses on why the web is important in a very spectacular fashion, by building a real-life and gigantic Google Chrome.
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13 March 2012
17:31 GMT |
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It may be easy to forget it, but Google is an ad company. Granted, it's not an ad company in the traditional sense, i.e. one that makes ads, but it's not a media company either, even though most of its revenue comes from running ads.
It's an entirely new beast, one that is revolutionizing advertisin... |
9 March 2012
12:31 GMT |
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Facebook has just revealed plans to expand its advertising options, a welcomed piece of news for any would-be investors in the company that is about to go public. The new ad units are nothing surprising, mobile ads are coming and so are ads in the timeline, similar to promoted tweets in the timeline.
One ad unit tha... |
3 March 2012
09:41 GMT |
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Facebook is bulldozing towards its IPO at valuations around $100 billion, €74.4 billion. But, at the same time, its revenue is significantly smaller, less than $4 billion, €3 billion in 2011. What's more, there are signs that revenue growth is slowing and that it's below expectations.
So the sit... |
1 March 2012
07:35 GMT |
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There's a lot of discussion about privacy and tracking on the web these days. There's plenty of hyperbole, but the issue is real, people generally give up certain amounts of expected privacy to use websites and web services. It's pretty much a given and it's a barter everyone has to make to enjoy ... |
29 February 2012
08:32 GMT |
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Google has been doubling down on display advertising, one of its weak points in the past. It's been doing quite well in the past year, gaining up on Facebook which has been taking the lead in the market.
Google plans to expand even further this year and, to that end, is now announcing a brand new feature which... |
29 February 2012
07:36 GMT |
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Twitter is moving forward, albeit very slowly, with its advertising strategy. Very recently, it announced that it will be gradually opening up the ad platform to everyone, on a self-serve basis. Now, it's announcing that ads will start showing up in the official mobile apps as well, like they do on the web and m... |
29 February 2012
06:01 GMT |
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Twitter is finally getting serious about its ad business. It's been working towards this for a few years now, but it is now almost ready to open up its ad space to everyone via a self-serve model. This should give smaller companies, two small to warrant the attention of Twitter sales rep, the chance to advertise... |
17 February 2012
10:21 GMT |
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Hoping that the third time may be a charm, Apple has again slashed the amount of cash advertisers are required to deposit to feature campaigns on Apple’s iAd platform on iOS devices.
Apple’s iAd for Developers program is marketed as “a great way for developers to promote their paid or free apps to ... |
15 February 2012
07:53 GMT |
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Since Europe has been proving to be quite the fickle mistress as far as marketing success is concerned, Acer has decided to change the way it goes about things in that area.
As part of its ongoing effort to reorganize itself into a more profitable company, Acer has changed its tactics in Europe.
There are two key... |
13 February 2012
06:02 GMT |
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There's a lot of competition for talent in Silicon Valley. Twitter's has plenty of cash to throw around, thanks to several well funded rounds, but Google, Facebook, Apple and so on have a lot more.Twitter is betting on small company charm to get more applicants, though Twitter hasn't exactly been small... |
28 January 2012
14:21 GMT |
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Google's bread and butter has been advertising, particularly text ads on its website and on sites running Google AdSense. Google has made billions of dollars from this type of ads, but, increasingly, display ads are becoming a larger part of Google's revenue.
During Google's quarterly earnings confere... |
23 January 2012
09:11 GMT |
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Google's business is advertising, so maybe it was bound to start using it to its own advantage eventually. Google has been ad shy for many years, but started advertising more lately. It's continuing its expansion with a campaign aimed at educating regular users on how to stay safe on the web, but also on wh... |
17 January 2012
10:32 GMT |
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Google's bread and butter is advertising. While it's gotten itself in anything related to the web and beyond with things like Android or Google TV, most of its money comes from advertising. Obviously, it has a big interest in keeping its ads competitive.
With the mobile web exploding in usage, Google is ad... |
16 January 2012
09:51 GMT |
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One great thing about YouTube is all the ads. People just can't seem to get enough of them. No really, this is about the ads that everyone loves to watch and share, ads that go viral, whether they were meant to or not.YouTube put together a list of the year's most watched video ads on the site. Since this i... |
23 December 2011
16:31 GMT |
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One of the advertising executives involved with the “Think Different” campaign has made a startling unveiling regarding Steve Jobs’ original impression of the advertising effort to resurrect Apple from its ashes.Over at Forbes, Rob Siltanen recalls the day he and his partner met Jobs to discuss crea... |
15 December 2011
07:42 GMT |
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Hell is freezing over, pigs are flying and Adblock Plus allows ads on websites. Well, at least one of those is true, the next major version of the very popular browser add-on, to be launched monetarily, will allow some ads to get through, by default.The Adblock Plus browser add-on has long been the friend of everyone... |
12 December 2011
13:01 GMT |
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Online advertising has been growing steadily, each year since the web came about. Barring some minor hiccups, Google has been riding the wave and even getting ahead of it. So much so that 44 percent of ad spending on the web happens on Google sites alone, according to data from Zenith Optimedia. That's last... |
6 December 2011
18:11 GMT |
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Twitter has been moving towards this for years now, but the company is finally ready to roll out self-serve ads. It is now testing the feature with a few customers, but it will be available to everyone eventually.When it does, any Twitter user will be able to pay for Promoted Accounts, or Promoted Tweets, and have a ... |
2 December 2011
11:10 GMT |
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Automattic, the company behind WordPress.com, the hosting service, and behind much of the development of WordPress - the open source blogging software, has been looking for ways to make money for a long time.It's running several strategies at once, but it is now debuting something new, ads for WordPress.com blog... |
1 December 2011
11:35 GMT |
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Google ran its first TV commercial for Google+ a few days ago. The timing was right, but the clip probably wasn't. Google+ does have several things going for it, but sometimes an ad that is too 'smart' can leave people confused about what exactly is being advertised.As with all of its TV ads, Google up... |
26 November 2011
09:21 GMT |
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Google hasn't done much advertising and hardly has any TV ads, but that is changing slowly. As the company grows, it is more confident in running TV spots or perhaps less confident in the power of its products to speak for themselves.
Whatever the case, Google has just run its first Google+ TV commercial, as fa... |
25 November 2011
04:30 GMT |
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Earlier this year the people of Queensland, Australia, were hit hard by Cyclone Yasi and the subsequent floods. Tens of towns and thousands of people were affected.
But it's during times like this that heroes are made, like a helicopter rescue team that ended up saving 43 people stranded during the floods.
The... |
24 November 2011
15:31 GMT |
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Many people find the constant stream of 'updates' in the Facebook Ticker more than annoying. Still, it's the wave of the future, automatic sharing is what's hip and anyone who doesn't agree is living in the past.Not satisfied with flooding users with 'listened,' 'read' and... |
22 November 2011
13:41 GMT |
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With Yahoo's troubles these days, it's hard to remember that it was once the hottest thing in Silicon Valley, a company on the way up. The dot com era was filled with rising stars, some long gone, but Yahoo stood out.It was during this time that it put up one of the most iconic billboards in San Francisco a... |
18 November 2011
12:04 GMT |
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In the perfect world, YouTube estimates the platform could have 6-7 million advertisers. Unfortunately for Google, YouTube currently attracts around 200,000 advertisers per quarter, meaning just 0.8 million per year.At the Monaco Media Forum, Lucas Watson, YouTube's Vice President for Global Sales addressed the ... |
11 November 2011
10:57 GMT |
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The online advertising world is becoming increasingly complex. All of the new products and services that show up to manage this only add to the complexity, but that can't really be avoided.The increasing number of options website owners have when it comes to advertising has given rise to ad servers, services tha... |
10 November 2011
13:04 GMT |
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With the amount of data that passes through Google servers each day, you can bet there's a huge amount of useful info in there, for anyone that takes the time to analyze it. Google is now using that info with a new site dubbed "Think Insights with Google."It's rather flashy and good looking, but don&#... |
10 November 2011
05:51 GMT |
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Advertising customers leveraging the Microsoft Media Network will soon be able to buy display ads from Yahoo! Network Plus and AOL Advertising.com networks, the Redmond company revealed.
Yahoo!, Microsoft and AOL inked new advertising agreements this week, focused on what Rik van der Kooi, corporate vice president ... |
9 November 2011
03:27 GMT |
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Google is rolling out a new position option for Search ads. Ads can now be placed below the regular search results, not only to the site and on top.
This new placement, Google says, has improved performance of those ads, compared to side ads. This is because users tend to scan the page up and down, but more rarely l... |
4 November 2011
08:31 GMT |
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Google is now rolling out Product Listing Ads, ads that link to actual products, along with images and prices, in the UK and plans to do the same in Germany and France."Since our previous US beta and launch, advertisers have listed hundreds of millions of products and we found that people are twice as likely to click... |
1 November 2011
14:21 GMT |
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Google is now rolling out a new video ad unit, TrueView ads, for publishers. The new unit is based on the YouTube ads with the same name and its most striking characteristic is that viewers have a choice, either to skip ads that don't interest them, or to pick the one they'd like to watch.Google first intro... |
1 November 2011
09:31 GMT |
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Google is introducing an interesting new feature which should be of particular use to those concerned about their privacy or just slightly more paranoid than the average person. Google will start adding a link to ads in Gmail and Search indicating why those ads were displayed.Users will be told whether the ad was cho... |
1 November 2011
05:54 GMT |
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Google is making it easier for advertisers to target just the location they're interested in. The Location Targeting dashboard is getting a revamp as well as some changes to streamline the process and hopefully improve returns for advertisers.
For one, Google is now relying on Google Maps data for the locations... |
31 October 2011
11:41 GMT |
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