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Ads are slowly making their way into gaming and, after seeing interactive billboards in games like Deus Ex: Human Revolution, a patent filed by Sony has surfaced, showing a system designed to interrupt gameplay and showcase an ad for a certain period.
Sony has helped release quite a few free-to-play titles on its Pl... |
28 May 2012
03:59 GMT |
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OSClass is a relative new classified ads publishing platform, built to resemble the WordPress backend interface as much as possible. Nevertheless, all similarities end here. Built to work on its own (not as a WP plugin), OSClass is one of the most delightful classified ads management solutions we have ever tested he... |
10 April 2012
12:01 GMT |
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Microsoft has just released a brand new dashboard update for its Xbox 360 console and, while it certainly brings an interface reminiscent of Windows Phone 7 or Windows 8, it has plenty of ads that some users find annoying.Thankfully, a few clever owners have found a couple of workarounds that prevent the console from... |
9 December 2011
08:01 GMT |
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Scientists at the University of California in Los Angeles (UCLA) have recently completed a new scientific study on the different neural effects that various types of ads and commercials have. Such links have been only marginally understood before.
Psychologists and neurologists have known for a long time that dif... |
21 September 2011
05:43 GMT |
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In a pretty interesting turn of events for in-game advertisement, Deus Ex: Human Revolution has started displaying ads for the Star Wars Blu-ray Collection on its loading screens, not just on the various billboards in its virtual world.Deus Ex: Human Revolution, the new sci-fi role playing first person shooter from E... |
16 September 2011
04:34 GMT |
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A recent study on the numerous users of Facebook has revealed the fact that women tend to click more often on the advertisements they see, as opposed to men.Facebook currently has more than 750 million users, and such a large userbase is bound to attract the interest of marketing agencies which regularly create grap... |
30 August 2011
13:36 GMT |
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Microsoft is testing sponsored search results mixed together with organic ones in Bing, a practice that raises ethical concerns and won't probably be very well received by users.Sponsored links normally appear at the top of search results or on the side and are clearly marked as ads. So when analysts from Rimm-K... |
25 July 2011
08:45 GMT |
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As we saw at E3 2011, Microsoft is banking big on Xbox 360 owners using the new Kinect sensor to interact with their console, and has now unveiled a brand new advertising system that will be out early next year and really deliver an interactive experience to the consumer.
Microsoft's record-breaking Kinect mo... |
23 June 2011
02:40 GMT |
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Video game developer Valve has announced that all the commercials for the upcoming first-person puzzle game Portal 2 will be produced by an internal team at the company, mainly because its representatives have had a number of bad experiences when dealing with specialized advertising agencies.
Doug Lombardi, who is... |
18 March 2011
05:24 GMT |
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ReelzChannel picked up History Channel’s 8-part docu-series “The Kennedys” and has plans of airing it very soon. Despite overcoming this obstacle, it would seem that the series still can’t quite get off the ground, as major advertisers would not touch it. With only 3 weeks to go until the prem... |
14 March 2011
12:15 GMT |
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With a woman as gorgeous as Christina Hendricks pushing them, the items in the latest Vivienne Westwood collection will probably be flying off the shelves. The first ads for the collection in question are out. The curvy redhead has become the face of the new jewelry collection from the eccentric designer and, as voic... |
3 March 2011
16:01 GMT |
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In January this year, Madonna’s daughter Lourdes (or simply Lola) announced that the new face of the latest Material Girl collections, on which both her mom and herself are credited as designers, would be Kelly Osbourne. Here’s a first look at her. As fashion lovers must already know, the line previously ... |
24 February 2011
17:01 GMT |
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Jennifer Aniston, regardless of what critics and haters may say of her, is undeniably one of the most beautiful women in showbiz: in incredible shape and always stylish, she never fails to make a lasting impression. The same goes for the first shots from her first campaign for Lolavie, her upcoming fragrance, which h... |
20 July 2010
11:00 GMT |
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It's hard to convince gamers a particular title is worth their money but one avenue of promotion that publishers like Activision and Electronic Arts are pursuing more and more these days is television advertising, with ads for Dante's Inferno, Call of Duty: Modern Warfare 2 and Battlefield: Bad Company 2 ge... |
30 June 2010
01:54 GMT |
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Over the years, companies advertising food have become a steady presence on the small screens, battering customers with ads about various products. Some individuals have gotten to the point where they base their diets entirely on how TV ads present reality, but researchers say that this is a very bad habit. They expl... |
1 June 2010
03:50 GMT |
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For many years, experts have argued that the brain is the final frontier in advertising. There are many types of ads in circulation today, and almost all angles of approach have been exhausted. Some companies have turned to placing video cameras on billboards. These machines see what people stop in front of the ads, ... |
18 March 2010
09:57 GMT |
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A new scientific investigation has determined that even preschoolers as young as 3 are brand-aware, and perfectly capable of recognizing products and logos belonging to dedicate companies. This shows that not only teens, and unfortunately their parents, are hooked by ads, but also children who have yet to experience ... |
9 March 2010
19:31 GMT |
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Researchers have found in a new study that cigarette ads are extremely fine-tuned to capture the attention of teens. A direct correlation was established between the number of tobacco-related ads teens see, and the chances of them actually taking a puff from a cigarette. Experts say that the main reason why these adv... |
3 March 2010
08:36 GMT |
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According to a new research, it could be that your behavior in uncommon situations, such as after winning the lottery, is not very much dictated by your own free will as by ads and other external factors. This is the first investigation of this type to analyze the influence of advertisements on personal desires. It w... |
3 February 2010
14:01 GMT |
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Apple is airing a new iPhone 3GS television commercial in the US. Entitled "12 Apps of Xmas," the ad features poetry and praises the newest iPhone available. Apple also suggests that owning an iPhone is great around the holidays, as the developers responsible for the apps you carry around with you are feeling generou... |
18 December 2009
05:20 GMT |
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Apple keeps standing out this year. Its latest achievement is AdWeek naming the Get a Mac series of ads the “Campaign of the Decade.” The series of commercials is well known for featuring two distinct characters, one portraying PC (Windows), the other, Mac. “Apple always diverged from the ‘sp... |
15 December 2009
06:20 GMT |
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Though they only appear on our screen for several seconds, pop-up ads do more than simply annoy us to the fullest. They are also extremely apt at breaking our concentration on the tasks at hand, by breaking the mental processes that keep us focused on our work. Experts at the Economic & Social Research Council have b... |
7 December 2009
03:58 GMT |
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A new statistical study has determined that young people are exposed to abnormally high numbers of ads advertising alcoholic beverages that are mostly consumed by people in this age group. The team behind the investigation has also determined that the magazines that mostly feature this type of ads also do not exhibit... |
3 December 2009
15:01 GMT |
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Apple has updated the main page of its web site not only with a shopping-event announcement, but also with three new iPhone adds. The Mac maker confirms that there are currently over 100,000 applications to choose from, for both iPhone and iPod touch, and lauds the networking capabilities of the former by showing how... |
24 November 2009
04:11 GMT |
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We already know that Final Fantasy XIII is set to be launched in Japan on December 17 in what is sure to be one of the biggest and most lavish releases of a JRPG ever. The game will only come on the PlayStation 3 at that date and Square Enix has not said when the game will arrive on Western markets, where it will be ... |
29 October 2009
14:41 GMT |
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No less than four new Windows 7 video advertisements are now available, and exclusively for your “viewing pleasure” I integrated them all at the bottom of this article. Yes, “viewing pleasure” because, although the general message of the ads is designed to spread the love for Windows 7, viewer... |
6 October 2009
08:59 GMT |
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Apple has started airing three new iPhone commercials emphasizing that its App Store currently holds some 75,000 applications for iPhone and iPod touch. The ads continue Apple’s manner of marketing the iPhone as a universal tool that comes in handy in just about any situation. Also worth noting is that Apple&r... |
22 September 2009
10:20 GMT |
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Sony has long struggled to actually position the PlayStation 3 and its overall home console business in a way that truly connected to gamers. Initially, the PS3 was said to be a “gamer's console,” offering power and exclusive titles.Then, it all became a “multimedia center,” which focused... |
28 August 2009
04:54 GMT |
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Despite regulation aimed at preventing this, the number of alcohol commercials promoting beer and spirits still air at times when most teenagers are watching TV, a new study by experts at the Center on Alcohol Marketing and Youth, and the University of California in Los Angeles (UCLA) has found. In other words, teena... |
21 August 2009
20:31 GMT |
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Xbox Live is one of the most important services to Microsoft these days, as it is a major feature for its Xbox 360 platform and generates a lot of profit, thanks to the subscribers that pay almost $50 a year in order to have a Gold membership and enjoy the privileges of playing multiplayer games and other things. Bu... |
2 July 2009
15:01 GMT |
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The US Food and Drug Administration (FDA) may soon receive control powers over the multi-million-dollar tobacco industry, after proposed legislation that would allow the agency to do just that has passed a US Senate panel on Wednesday. The proposal was already passed by the House of Representatives in April, more alo... |
22 May 2009
05:50 GMT |
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The US National Institutes of Health (NIH) announced yesterday that low-intensity and low-key anti-smoking public service announcements (PSA) were more likely to incite an effect in the brains of smokers than their more flashy or shocking versions. A new study also reveals that different brain areas are activated by ... |
16 May 2009
05:50 GMT |
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Google has conducted a survey aiming to find new mobile search patterns with Apple's iPhone and other smartphones, like those running Android. The study has proven to be a success, a report over at MediaPost News' Online Media Daily says, showing searchers on high-end devices like the iPhone are becoming mo... |
12 May 2009
04:34 GMT |
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As reported earlier today, Apple has posted as many as four new Get a Mac ads, featuring the same two characters we've grown to love with the release of every new commercial. One of the ads in particular takes on Microsoft's disclaimers. By viewing it in HD, you can actually read the legal text, allowing yo... |
21 April 2009
05:53 GMT |
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Apple has posted new ads on the iPhone section of its website, following the same "there's an app for just about anything" trend. The ads ("Student," "Office," and "Itchy") emphasize the usefulness of the iPhone 3G and its ability to run just about any sort of app. The spots are available to watch in several siz... |
8 April 2009
07:36 GMT |
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Sony Online Entertainment has stated that Free Realms, the MMO set to be free while offering casual players and families a medium in which they can enjoy a variety of activities, has entered the closed beta stage, meaning that, for the first time, players from outside the company can directly experience the content o... |
2 March 2009
13:41 GMT |
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Following an ample scandal that started a few weeks ago, Chinese authorities have recently announced that they will ban fake medical experts and actors from performing the roles of physicians on TV from now on, in hopes of getting their inferior-quality medications sold to the general public. An Internet-led investig... |
18 February 2009
05:31 GMT |
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It's common knowledge that animated ads are there for your entertainment, and that everyone would rather see relevant content about products they are looking for rather than unrelated commercials. Now, advertising companies are refining a system that will make customizable ads a reality, via the use of sophistic... |
31 January 2009
05:01 GMT |
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Once considered to be a near “sacred” spot, the first page of the famous New York Times newspaper is now opened to commercial ads, despite the fact that it did without them for decades. This concession, which the company management made in front of the economic downturn, goes on to prove the effects that ... |
6 January 2009
02:54 GMT |
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Friends of the Earth Canada, the Polaris Institute, the Council of Canadians, Wellington Water Watchers and Ecojustice are the organizations that filed a misleading ad warning against international corporation Nestle, which, they say, distorted the truth in the commercials on bottled water. The largest food company i... |
2 December 2008
02:24 GMT |
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Last week we reported about a quite interesting screenshot of the hit racing game Burnout Paradise which featured an ad for United States Presidential Candidate Barrack Obama. Although the presence of ads in videogames is nothing new, with companies being more and more fond of this kind of practice, a political ad is... |
14 October 2008
19:01 GMT |
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Fallout 3 is going to be a very big game. The latest title developed by the company that brought you The Elder Scrolls IV: Oblivion, Bethesda, promises a gaming experience of over 100 hours, with the addition of DLC (Downloadable Content) packs after the initial launch. Set to occur in a post apocalyptic future where... |
10 October 2008
03:44 GMT |
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You probably keep hearing that the video game market will soon become the best place for advertising and, if you were having any doubts about it, Sony is planning to prove us right by announcing a deal for Europe and North America with Double Fusion. Following this agreement, your PS3 will become the best place for a... |
11 July 2008
02:31 GMT |
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The best football management game franchise in the world, Football Manager, has entered a partnership with IGA to bring bunches of ads to our screens in the forthcoming Football Manager titles - and the first to receive this "red carpet treatment" will be Football Manager Live, the game every football manager fan alr... |
29 May 2008
13:06 GMT |
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Following the release of the record-breaking Rockstar game Grand Theft Auto IV, many people have started to either praise or to accuse GTA for all sorts of things - from the increase in violence to the lower income in cinema ticket sales. The latest accusation (if we can call it that) is about the in-game advertising... |
15 May 2008
15:06 GMT |
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Fox News is slowly turning into a bigger, meaner Jack Thompson, with only one huge difference: the network's anti-gaming campaign does seem to have an impact on the gaming world and the public opinion. Which is both scary and unfair since, this time, there is absolutely no proof (not even some mad scientist paid... |
22 April 2008
05:15 GMT |
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After having monetized on its advertising programs for so long and taking the cash while only offering a platform and a few choices to advertisers, Google is now finally sharing with the world what only few have been able to test since January: demographic targeted ads. The feature was announced with little buzz, but... |
24 March 2008
15:16 GMT |
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Spam has followed the natural evolution course of advertising. First designed only for computers, now, as the mobile ads continue to increase in importance, the unwanted messages have ported to the handheld devices in a flash. What better place to target with such an attack than the biggest mobile communications mark... |
24 March 2008
06:58 GMT |
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If you're in the San Francisco Bay Area, every morning as of last week must have stung your ear with something that seemed off somehow, but you couldn't quite figure out what it was. How about Yahoo! ads on the radio, that doesn't really sound right for an Internet company, or at least it leaves listen... |
21 March 2008
04:06 GMT |
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Google was right to go strongly for online advertising, as the data from the Interactive Advertising Bureau shows. 2007 was the first time ever when the advertising revenue exceeded $21 billion, but that is nothing out of the ordinary. It was only natural for that to happen, seeing that the annual growth was always i... |
26 February 2008
08:23 GMT |
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