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Home / News / Tags / AdWords
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Web ad marketing has managed to propel Google from the ranks of a simple search engine to the world's most powerful company (yeah, you heard me right). Announcing the release of its new program, DoubleClick Ad Exchange, Google transformed itself into a giant real-time ad bidding machine. Neal Mohan, vice presi... |
18 September 2009
05:25 GMT |
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Google is one of the most open companies out there but at the end of the day it wants to make money just like everyone else so the advertising programs, which generate the overwhelming majority of the search giant's revenue, have been mostly kept close to the chest, with advertisers and users presented with a pr... |
27 August 2009
09:13 GMT |
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An interesting case involving online marketing guru Jeremy Schoemaker and Google employee Keyen Farrell has been settled recently though the exact details are scarce, TechCrunch reports. In the lawsuit, Schoemaker accused Farrell, who was an AdWords account strategist for Google at the time, of bypassing the AdWords... |
6 August 2009
06:52 GMT |
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The Internet is getting increasingly localized and it's also becoming aware of where you are. Geotagging is the latest trend in browsers and, as more start to support the feature, a lot of sites are starting to make use of it. One of the areas that can benefit from geolocation is targeted ads, also something Int... |
27 July 2009
09:11 GMT |
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Rosetta Stone, a company that develops language education software, has sued Google for allowing advertisers to infringe on its trademark. The company alleges that a recent change in the Adwords policy allows competitors to advertise next to a trademarked keyword or use a trademark in their ads without the consent of... |
13 July 2009
02:37 GMT |
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Teams from 47 countries entered a contest sponsored by Google, but only 4 came out victorious. All of them had as mission the finding of small businesses that had a website but didn't profit from the possibility of advertising their products online. Google gave the contestants AdWords vouchers worth $200 in orde... |
17 July 2008
06:43 GMT |
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Google has introduced a new feature in order to help its advertisers have a better view of the market. The search volume data are statistics that show the number of queries performed in the past on Google and the affiliate search network that matches the current keywords. Trevor Claiborne, Inside AdWords team member,... |
9 July 2008
12:23 GMT |
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A long time ago, when we first detected a Google AdWords phishing scam, it all looked like a shy attack because nobody could ever think that it would last several months. Even if phishing websites have been shut down, attackers are continuously creating new ones, which simply follow the same line: malicious emails se... |
28 May 2008
03:28 GMT |
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All web masters know that the best way of making a website return initial investments is through online advertising. This actually translates into webmasters letting their website feature advertisements for various products. One of the highest used advertising services is Google's AdWords, which uses a site'... |
19 May 2008
10:58 GMT |
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Most web surfers are familiar with Google's way of advertising on various web pages. The Google AdWords is a way in which both Google and the sites that subscribe to this service can make money. The AdWords service, which is part of Google's advertisement program, makes use of the content found on a specifi... |
8 May 2008
05:46 GMT |
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We reported about this Google AdWords phishing scam a long time ago, but it seems like the attackers are still struggling to find new victims since the message still reaches users' inboxes. However, new information was revealed yesterday as Loucif Kharouni of Trend Micro got one of these emails asking for the Ad... |
5 May 2008
05:04 GMT |
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After having monetized on its advertising programs for so long and taking the cash while only offering a platform and a few choices to advertisers, Google is now finally sharing with the world what only few have been able to test since January: demographic targeted ads. The feature was announced with little buzz, but... |
24 March 2008
15:16 GMT |
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We all know that Google, the Mountain View super search giant, communicates with its users by phone or by email every time users have to be informed about important matters. And if the emails' subject concerns AdWords, Google's money machine, the message is bound to be important and has to be read as soon a... |
22 March 2008
11:04 GMT |
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AdWords clients were announced about a beta version of a new feature, dubbed Automatic Matching. Google might have wanted to keep working on it or to never have come up with it at all, by the waves it stirred. The feature will redirect the remaining sum of daily budget, if any, into what the Mountain View-based compa... |
26 February 2008
17:06 GMT |
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"Demographic bidding is a way to help your ads reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help," is how the service's page presents it. Advertisers can use this tool to have better product placement from AdSense in o... |
24 January 2008
06:28 GMT |
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The Google Groups Forum are always the best place to gather interesting pieces of information about the product you're using in case it's designed by the Mountain View based company. Many people have found relief and answers to their problems there and that's to say Google is currently trying to improv... |
17 January 2008
06:53 GMT |
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The Seminars are the must-be place for those who want to start an account in the near future and have no previous experience with it. Conducted by search marketing professionals, they might prove the difference between "a lot" of cash coming your way because of careful optimization of your AdWords account or "some" c... |
16 January 2008
06:00 GMT |
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The repetitive way that Google ads run on the side of the search result, all link and description plus sites, is dull and bores many to hell and back. That's why a German car rental client of the BannerBlog decided to ask for something different, something to make the person searching now at a glance what their ... |
11 January 2008
08:31 GMT |
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If you bought the space and round of ads, you just got to run with it, but if you deem them as having adult content… that's a totally different story. You might have the right to be silent and banned if you take the courageous step.This was learned firsthand by the US lingerie company Pampered Passions, who foun... |
28 December 2007
15:36 GMT |
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First came love… then came marriage, then came Google with a baby carriage. Oh, sorry, that wasn't the rhyme I was looking for, but it somehow suits the purpose as well. What I was going after was more in the lines of: first came Google and the idea of adding scroll function for its ads, then it came with the id... |
27 December 2007
10:23 GMT |
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AdSense and AdWords users beware, do not trust in Google even when it brings you gifts! Or was it the saying "Do not trust the Greek"? Anyway, as a means to atone for yesterday's taking away of the option to choose exactly where you'd like to advertise your product, today Google has started sending the Holi... |
6 December 2007
05:12 GMT |
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Almost a decade ago, when baby Google was born, it wasn't the company of dreams it is today. It had a reduced number of employees, the pay was far from impressing and the headquarters… well… let's just say they were galaxies away from today but, by popular choice and a very good ad-distribution platform, th... |
3 December 2007
13:51 GMT |
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An issue often brought up by the advertisers that have just recently started up using AdWords and its specialized vocabulary of AdWords advertising is that of the cost-per-click (CPC) values and the ways they are determined. Blake, of the Inside AdWords crew, wrote on the blog that is "the official source for informa... |
12 November 2007
04:58 GMT |
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Google strikes again. This time it's the Yellow Pages Group which signed a deal with the Mountain View company in order to distribute advertisements on the Internet. The entire process will be enhanced by Google AdWords, the advertising platform which will support the deal and place adverts on the search engine ... |
11 October 2007
05:51 GMT |
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AdWords Editor is currently used by numerous consumers registered for the Google advertising platform because it gives the possibility to manage the AdWords account even if in offline mode and upload them on the web when an Internet connection is detected. Because the super giant Google is continuously working on it,... |
26 September 2007
03:50 GMT |
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A long time ago, the Mountain View super giant Google announced its plans to improve its advertising solutions and move them into the traditional media such as newspapers or radio stations. In July, the company released the first version of Google Print Ads which allows the US advertisers to expand their AdWords adve... |
21 September 2007
14:41 GMT |
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Google is always looking to expand its advertising offering and this was proved especially by the recent efforts made by its employees. Nowadays, every Internet user talks about Google and its mobile plans as it was rumored that the Mountain View company is interested in developing a mobile operating system and even ... |
13 September 2007
04:50 GMT |
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Besides the already famous Google Groups help forums, feedback emails and the Help Center, the Mountain View company is now offering one more method to get support in a matter of seconds. The Google AdWords Support Chat is currently available only for the advertising platform but the super giant Google might extend i... |
12 September 2007
05:49 GMT |
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American Blind & Wallpaper Factory Inc. finally agreed to drop the lawsuit filed against the Mountain View company Google after it first accused the search giant for selling AdWords keywords related to its name to other Internet consumers and especially to its rivals. The lawsuit was started in 2003 in the U.S. Distr... |
4 September 2007
15:06 GMT |
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Google AdWords, the advertising platform that allows people to advertise on the Internet using the power of the best search technology, is now compatible with Docs & Spreadsheets, the freeware word processor offered by the same Google. Basically, it's all about a single function, the Report Center that provides ... |
21 August 2007
05:42 GMT |
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Google's downloadable tool AdWords Editor gets a brand new version, 4.0 that brings several new features to all the registered members of the advertising platform. First of all, AdWords Editor 4.0 offers support for the mobile ads, allowing you to view, add and update the mobile adverts in a matter of minutes. A... |
9 August 2007
05:22 GMT |
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Google doesn't sleep. Never! Because it really needs to stay focused onto its products, improve them and sometimes repair the broken things discovered by its users. Every once in a while, it announces maintenance periods that are especially created to fix the recently discovered problems and check if all the thi... |
9 August 2007
04:41 GMT |
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What looked like a simple Google plan is now becoming reality because the Mountain View company finally expanded AdWords into the offline media by placing adverts into US newspapers. First of all, this new program is extremely useful for a lot of advertisers because - according to a study conducted by Scarborough Res... |
19 July 2007
04:38 GMT |
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Some of the AdWords users were quite shocked a few days ago when they noticed their accounts were canceled without any notification. As you know, you're not able to do many things while your account is canceled including campaign editing or other similar actions. According to several users from the WebmasterWorl... |
18 July 2007
04:50 GMT |
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The story so far: the Australian Competition and Consumer Commission (ACCC) sued Google because the sponsored links displayed on the SERP "engaged and continues to engage in misleading and deceptive conduct in breach of section 52 of the Act." At that time, the Mountain View company refused to comment on the lawsuit... |
17 July 2007
15:06 GMT |
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A new important case was announced today by the Australian Government's watchdog, The Australian Competition and Consumer Commission that sued Google Inc, Google Australia and Google Ireland for "misleading and deceptive conduct in relation to sponsored links that appeared on the Google website." Basically, the ... |
12 July 2007
09:01 GMT |
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Every once in a while, Google cooks system maintenances in order to verify the solutions it owns and if everything works by the plan. However, the search giant announces this period with one week before because some of the functions implemented into certain products might become unavailable. This time, the shut down ... |
12 July 2007
04:30 GMT |
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Impression Share is probably one of the most useful functions included in the AdWords advertising platform because it helps advertisers organize their campaigns better with minimum financial effort. Basically, this feature represents "the percentage of times your ads were actually shown in relation to the total numbe... |
6 July 2007
04:15 GMT |
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The Independence Day is a holiday celebrated in multiple corners of the world, not necessarily in the United States. However, the Mountain View company Google is also enjoying this free day and announcing nothing more than a... downtime. Yes, you've heard it right, Google prepares some maintenance periods for it... |
4 July 2007
03:18 GMT |
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If you think that AdWords is a simple solution that can be used with ease, you're wrong because it is a little bit difficult to configure your account in order to maximize the profit. Sometimes, if anything goes wrong, your adverts might not appear on Google and because most of the advertisers are registering wi... |
3 July 2007
03:49 GMT |
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Although the parent company Google announces improvements for AdWords every once in a while, it seems that some of them are never included in the solution. Why am I saying this? Because it's been a while since the Mountain View company announced an important modification for AdWords that allowed the users to cli... |
2 July 2007
03:48 GMT |
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The advertising platform provided by Google, AdWords, is now offering to its users a brand new... bug! Yes, you've read it correctly, AdWords contains a bug that affects the MCC (My Client Center) containing valuable information about your campaigns and accounts. As it is reported in a WebmasterWorld thread, the... |
29 June 2007
06:20 GMT |
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Back in March, the Mountain View company debuted a private beta for the Pay-Per-Action program that takes the AdWords advertising platform to another level. The testing session was available only for the US advertisers but - starting today - it is expanded into the entire world. What does the pay-per-action program m... |
22 June 2007
02:40 GMT |
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AdWords Editor is an extremely useful application for most of the AdWords publishers as it allows them to manage their advertising campaigns without visiting the official page of the product. Recently, Google rolled out AdWords Editor 3.5, a new version of the program that includes a lot of new functions such as imag... |
14 June 2007
03:58 GMT |
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AdWords, the advertising platform powered by the search giant Google, received an important gift from the parent company that offers valuable information about their campaigns. The Placement Performance Report is a new type of panel included in the advertising solution that brings details about every site involved in... |
13 June 2007
05:21 GMT |
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The famous Google Analytics received a pack of fresh updates, most of them being demanded by the fans of the service. The improvements were rolled out today and presented by Alden DeSoto, Google Analytics Team, as extremely useful functions that can improve the information concerning your website. "Since releasing th... |
13 June 2007
04:18 GMT |
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Google's advertising platform was recently improved with an innovative tool for all the AdWords advertisers: an online web-design utility that helps you build your own page in a matter of minutes. Basically, the new feature is available for the Australian or New Zealand small businesses without any website but w... |
12 June 2007
03:06 GMT |
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The AdWords advertising platform receives a new feature that was available as a beta testing since July 2006 and provides valuable information about your account. Basically, the Account Snapshot page is, as its name says, a snapshot of your entire account, providing useful information about your account such as campa... |
8 June 2007
04:31 GMT |
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Following the recent improvements made for Google's advertising platforms, the search giant debuted three new formats for the adverts distributed through its products. Until now, the registered members were able to implement four types of adverts: the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 20... |
28 May 2007
03:34 GMT |
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The Mountain View company decided to block the AdWords adverts redirecting the users to essay writing services after numerous universities complained about these companies. Using this removal, the search giant places essay writing firms on the same list with prostitution, drugs, weapons and tobacco, all of them being... |
23 May 2007
05:31 GMT |
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