30

Stories about: AdEffx Action Lift for Gaming

Massive’s In-Game Advertising On Par With Other Forms of Digital Marketing Through its wholly owned subsidiary, Massive, Microsoft is offering customers the option to advertise their brands and products in a new territory, video games. Furthermore, the Redmond company indicates that in-game advertising is on par with alternative forms of digital marketing when it comes down to effectiveness... 21 May 2010 10:51 GMT Microsoft to Track Gamers’ Online Behavior as a Response to In-Game Ads Massive and comScore have put together what the two companies referred to as a breakthrough In-game advertising research methodology, designed to track the effectiveness of in-game advertising on the gamers’ online behavior. Labeled AdEffx Action Lift for Gaming, the system is set up to deliver a complex insig... 12 November 2009 10:41 GMT