Sep 21, 2010 10:22 GMT  ·  By

Microsoft has announced a new feature on their Bing Social search service – recommendations of people you should follow on Twitter when you perform a query.

This is a similar feature to what Twitter offers, and now Microsoft has joined the group and makes recommendations based on the keywords of the research.

This new feature is extremely advanced in some topics, like celebrities or bands, and it even tells you if the account is authentic, by displaying a blue and white checkmark next to the name.

Bing says that this is a way of “more relevant, real time and connected results,” said Mike Ching and Shubha Nabar, from Bing Social.

“Our work with Twitter and Facebook over the last year or so has helped us create what is in effect a “social layer” for search that brings social information into the search experience in real time.”

This new feature is actually called People Recommendation and it is an important “investment” for Bing.

Twitter is continuously growing with over 145 million accounts and users might have a hard time finding interesting people to follow.

This is why People Recommendation on Bing Social proposes Twitter users based on your searches, and if you type “influential” or people“, the Bing feature will find the Twitter accounts of people that suit these words the best, like celebrities for example.

If you search for “Windows Phone” Bing Social will recommend some influential people that will help you learn more about the Windows Phone.

Microsoft Bing Social is the real-time search edition of Bing which shows the latest updates from Twitter and Facebook.

For all you passionate out there this really seems to be a very interesting feature, and those who cannot stay without havering heard the latest on Twitter, well, you should be more informed now.