'I'm a Mac' Ads Possibly Hurting Other Brands

CoreBrand tracks over 1,200 of the world's best corporate brands, currently sporting the largest continuous brand benchmark tracking system. According to the brand power-tracking company, Microsoft's plunging to a humiliating No. 59 could, to some degree, be a result of Apple's... [ read more >> ]

A screenshot from the 2007 CoreBrand rankings with variations since 2004

A screenshot from an 'I'm a Mac' advertisment

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A screenshot from the 2007 CoreBrand rankings with variations since 2004