14 DAY TRIAL // PewDiePie, the most popular YouTuber, has launched a show on Twitch.
Following a rough patch with YouTube due to some controversial content he put online, PewDiePie was cut off from premium ads on the platform that made him famous, while his show on YouTube Red was canceled. Now, he plans to continue releasing content for Twitch as part of Netglow, a brand he says he's wanted to create for a while.
Called "Best Club," the show premiered already, and the announcement regarding its existence was made at the end of PreDiePie's most recent YouTube video called "YOUTUBEISOVERPARTY."
PewDiePie, whose real name is Felix Kjellberg, invited Brad Smith of World of Orange to the first episode of his new show where they talked about Netglow, which is a crowdsourced channel they hope will offer more content than just Best Club. In the past, he's likened Netflow to Revelmode, his video network that produces original shows, as well as the Cringemas live stream.
The trouble with ads
As mentioned, the new Twitch show comes after several incidents related to YouTube. First, it was his own troubles with YouTube and the content he put there, which was considered problematic by numerous advertisers. Then, YouTube itself is in some trouble with advertisers too due to bad ad placing on videos that contain offensive and hateful content. For his part, PewDiePie takes YouTube's side and claims the response of the marketers was overblown.
"The reason why people love YouTube is because it's free and it's open, and you can say whatever you want. It's not like television where they say "No you can't say that because then we'll do this," he says in his video. "It seems like YouTube is forced to turn into television at this point. That's gonna be bad for everyone."
On the other hand, he understands the concerns advertisers have because they spend a lot of money on ad placement and they don't want their brands associated with bad content.
Despite the fact that the Twitch show comes not long after his own row with YouTube, Kjellberg says that he'd decided to start the show before the problems began. He will continue to publish videos on YouTube, which makes sense since Twitch may be a great platform, but it's nowhere near YouTube's level.
