www.lostinthecrowd.org Adds Noise to Your Searches

Unspam Technologies, Inc. has announced via a press release the debut of a new service www.lostinthecrowd.org designed to deliver search camouflage. While search engine operators are building perpetual databases indexing user preference patterns and search behavior, the Utah-based anti-spam company brings random elements to the equation in order to preserve user privacy.

While it does nothing to prevent the indexation of search entries, the service launches stochastic queries separated by random time intervals from its servers. "It's as if you had a bunch of monkeys running searches on your behalf," explained Eric Langheinrich, CTO of Unspam. "While search engines would still see your real searches, it would be hard for them, or anyone who may subpoena their data, to separate those searches you care about from those the monkeys randomly typed in. Your identity, in any meaningful way, becomes 'lost in the crowd.'"

Langheinrich stated that Unspam has no intention of obtaining financial gains with the service, nor does it intend to use the customer data in any manner. He stated that www.lostinthecrowd.org has the sole purpose of bringing focus to the issue of online privacy.