Slack hires April Underwood, formerly with Google & Twitter

Jun 25, 2015 09:15 GMT  ·  By

Slack, the small startup that provides software for team communication and collaboration for Windows, Mac, iOS, and Android devices, has released new numbers regarding the platform's usage.

Started in August 2013 by Stewart Butterfield, who also founded Flickr, the company has managed to grow stupendously, bragging only in February this year of having 500,000 daily users, 135,000 paying customers, and $12 / €10.7 million annual revenue.

Those numbers are now all outdated. In only four months, Slack managing to double its daily active users to 1.1 million, grow its paying customers to 300,000, and now expecting annual revenue of $25 / €22.3 million.

That's pretty impressive, and that's the reason why Slack management is now looking for professional help in managing their product and they've gone after one of the best in the business: April Underwood.

Slack hires April Underwood to help manage the platform

Mrs. Underwood is one of those people whose names you wish you knew after you read her resume.

Former Senior Partner Technology Manager at Google in charge of content partnerships and monetization between 2007 and 2009, and Director of Product for Twitter between 2010 and 2015, April Underwood is one of the people that helped make Twitter what it is now.

Under her leadership, Twitter introduced the Tweet and Follow buttons, the Data and Advertising APIs, but she left the company earlier this year to pursue angel investing.

Now Slack management has co-opted her services, which it desperately needs with 84 integrations currently threatening to make Slack's product an engineer's nightmare.

From her previous experience with Google and Twitter, it seems pretty sure Slack will first put all the third-party integrations in order, and then move on to target larger businesses with new features adequate for their needs.

You can download Slack for Windows and Mac from Softpedia if you want to.

See what Slack looks like on Mac (7 Images)

Slack now has around 1.1 million active users on its platform
Slack on MacSlack on Mac
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