14 DAY TRIAL // It's not a secret that Windows Phone has a really hard time competing against Android and iOS in the United States, and a new set of statistics show that Microsoft's platform hasn't improved too much lately as far as its market share is concerned.
Instead, Windows Phone actually lost users in the United States in June 2015, according to comScore data, which makes it even more difficult to challenge Android and iOS for the mobile supremacy in Microsoft's home market.
Right now, Windows Phone is at 2.9 percent in the United States, down 0.4 percent from March 2015, when the Microsoft mobile platform had a market share of 3.3 percent.
Just as expected, Android is still number one in the United States with a share of 51.6 percent, down 0.8 percent, while iOS is second with 44.1 percent, an increase of 1.5 percent.
The no-flagship effect
It's not difficult at all to find a reason for Windows Phone's decline in the United States, especially when looking at the devices launched by Microsoft in the last 12 months.
The Redmond-based tech giant has been mostly about low-end and mid-range phone models lately, and no new flagship has got to see daylight.
In the United States, which is often considered a premium market with a high appetite for high-end phones, the lack of flagships is clearly critical, so Microsoft is losing ground against Android and iOS just because it doesn't have the right devices to compete against them.
That's going to change when Windows 10 Mobile is ready to launch, the company promises, as at least two flagships will also be launched, namely the Lumia 950 and 950 XL. Both are already prepared for prime time, but the public launch will take place together with the new OS, either in late September or in early October.