No demand increase expected, new report claims

Jun 29, 2015 10:21 GMT  ·  By

Windows 10 is projected to launch in just one month and everyone expects to see increased sales in the PC industry, mostly because as compared to its predecessor, the new operating system makes the traditional desktop much more familiar and easy to use.

But as far as notebook panel makers are concerned, no increase in demand has been experienced until now, so some say that Windows 10 won’t make any difference in terms of laptop sales when it becomes available.

The report comes via Digitimes, which cites undisclosed panel makers, so it’s not yet clear if production can be affected in any way. But according to the same source, some manufacturers are already switching production from notebook panels to monitors and industrial applications in order to “prevent notebook panel pricing from further declining.”

Free for Windows 7 and 8.1

There’s a reason why Windows 10 is unlikely to boost new PC and laptop sales, and that’s the free upgrade that Microsoft is offering for those already running genuine Windows 7 or 8.1 on their computers.

Basically, everyone already using Windows 7 or 8.1 on a PC or laptop can upgrade to Windows 10 without paying a single cent, so why buying a new device for the operating system when the existing one can be upgraded free of charge?

The same thing applies for system requirements, as Microsoft made Windows 10 run flawlessly on devices already coming with Windows 7 and 8, meaning hardware upgrades won’t be necessary.

So, the biggest question is why would anyone buy a new PC just for Windows 10? We asked the same thing and Microsoft said that some features would require additional hardware, such as the biometric authentication tool called Windows Hello, and only new PCs and laptops would come with it.

But on the short term, there’s no doubt many users would stick to their existing hardware configuration, so boosting new PC sales will really be a tough challenge for Windows 10.