14 DAY TRIAL // Microsoft's Bing is currently the only search engine that can compete against Google, and thanks to the arrival of Windows 10, which features deep integration of this service, adoption is one the rise in both the United States and the rest of the world.
New statistics provided by comScore and published by CW show that Bing has improved its market share since the debut of Windows 10, mostly thanks to the fact that the operating system uses it as the default search engine for Cortana and the new Edge browser.
Bing improved by 2.6 percent in October, and the number of search queries reached 3.8 billion, with the US market share getting 20.8 percent. Google is obviously number one, stats show, with a share of 63.9 percent, but its numbers remained unchanged as compared to September.
comScore shows that Bing's search queries improved by 5 percent since the debut of Windows 10, and while these results are impressive, to say the least, they're still below what Microsoft predicted before the launch of the new operating system.
Rumors of possible sale
While Bing's clearly on an ascending trend right now, there were voices familiar with Microsoft's plans claiming that the company was actually considering a potential sale of the search service back in 2014.
This, however, contradicted remarks made by former CEO Steve Ballmer, who had previously said that Microsoft was the only company that could compete against Google in the search business. Ballmer promised to keep Bing alive in order to provide users with an alternative to Google, claiming on several occasions that their own search engine was much more advanced and effective than Google's.
Microsoft's advertising push for Bing is no longer as aggressive as it was last year, but the service is now at the core of several popular technologies, including not only Windows 10 and Cortana but also Siri and Mac OS X.