14 DAY TRIAL // Microsoft has often been criticized for resetting the default apps in Windows 10 with new OS updates, and now Vivaldi browser CEO Jon von Tetzchner has decided to post his rant against the software giant’s “unapologetic manner” on the company’s blog.
Specifically, von Tetzchner says Microsoft is way too aggressive with Edge browser in Windows 10, and this makes it super-hard for users to stick with their third-party browser, should they want to.
von Tetzchner explains that the simple fact that Microsoft resets the default browser with every Windows 10 update makes it hard for adopters of the operating system to continue using third-party apps. And what’s more, von Tetzchner says, changing the default browser again is not that easy, and beginners could really have a hard time doing it.
The Vivaldi CEO explains that this is exactly what happened with a 72-year-old friend whose browser was reset to Microsoft Edge after upgrading from Windows 8 to Windows 10.
“I understand that Microsoft is concerned with the low usage of Edge, but instead of building a better browser, Microsoft is forcing its product onto people in the most unapologetic manner,” the Vivaldi executive explains.
Just let users choose
von Tetzchner goes on to say that he understands Microsoft’s struggle to make Edge more widely adopted, but emphasizes that forcing users in such an aggressive manner to stick with the browser is not the right solution.
“We should accept that some users prefer software created by other companies. It is our responsibility to be fair to the users, and this is what should drive the technology industry forward. Stripping users of their ability to choose or forcefully limiting their options stalls progress. Focusing on building great products is what should drive us to excel,” he says.
While von Tetzchner doesn’t say anything about this, Microsoft has indeed become kind of pushy with Edge browser, and in addition to resetting the configuration, the company also displays popups right on the desktop trying to convince users to give the app a try.
But in the end, von Tetzchner says, it’s all about giving users the power of choice. And the way he ends the post requires no additional comments.
“It is time to do the right thing. Stop stealing the default browser, accept user choice and compete on the merits.”