Piper Jaffray survey reiterates iPhone survey among teens

Oct 12, 2017 07:08 GMT  ·  By

We’ve known for a while that iPhones are the preferred choice when it comes to smartphones for teens, and a new survey conducted by Piper Jaffray comes to confirm not only that Apple’s device continues to dominate the charts, but it’s also growing to record levels.

This time, the survey reveals that no less than 78 percent of the teens have an iPhone, which is up from 76 percent from the previous survey earlier this year and from 74 percent in 2016.

And the good news for Apple does not stop here. No less than 82 percent of the teens who participated in the survey say that the next smartphone will be an iPhone, once again an increase, though time less substantial, from 81 percent in the previous research.

On the other hand, Piper Jaffray says this is “the highest we have seen in our survey,” and this confirms that the iPhone continues to be one very appealing device for teens in the United States, regardless of the improvements that Apple makes to its product.

Apple Watch also improving

Only 12 percent of the respondents say they own an Apple Watch, while 17 percent of them plan to buy one in the future. This means the Apple Watch is not even close to being as popular as the iPhone, though the research shows an increase in purchase intent, as it improved from 13 percent.

There’s a good chance the progress the iPhone is making in these researches is the result of the new models, which bring several new features likely wireless charging. Furthermore, the iPhone X represents a major departure from the original design of the iPhone, with an all-screen design and facial recognition instead of Touch ID.

The iPhone X, however, is expected to go on sale on November 3, so US teens aren’t the only ones who can’t wait to get their hands on the device, but the whole world is expecting pretty much the same thing.