The $1,500 smartwatch sold 56,000 units until now

Jan 19, 2017 19:27 GMT  ·  By

TAG Heuer is a relatively new entry in the smartwatch market, but then again the entire market is in its infancy. Unfortunately, before it could become mature, the smartwatch market registered a fall last year, as sales dropped by 50% in Q3.

However, Google hopes to revive smartwatch sales this year with the launch of Android Wear 2.0, which is likely to happen on February 9. Along with the launch of the new OS for wearable devices, Google will also announce two new smartwatches powered by Android Wear 2.0: LG Watch Sport and Watch Style.

Other companies will release smartwatches this year, including TAG Heuer. The well-known company has already launched its stylish TAG Heuer Connected smartwatch that's available for purchase for $1,500.

Obviously, that's a very high price for a smartwatch, which is why the company expected to sell around 20,000 units in about a year. However, Jean-Claude Biver, head of LVMH Watches and CEO of TAG Heuer, has confirmed that his company's expectations have been exceeded by customer response.

TAG Heuer Connected
TAG Heuer Connected

Since its launch on the market 14 months ago, no less than 56,000 TAH Heuer Connected smartwatches were sold both online and through the company's brick and mortar stores.

In fact, TAG Heuer had to stop selling the smartwatch online because they wanted to be able to sell some units through its retail stores.

At the moment, TAG Heuer Connected is offered in multiple luxury versions, which cost up to $10,000, but they feature rose gold cases.

Since its TAG Heuer Connected continues to sell very well, the company plans to launch yet another smartwatch this year. Their new wearable device will feature NFC (Near Field Communication) to be used for payments, as well as built-in GPS and longer battery life.

On top of that, TAG Heuer promises that its next smartwatch will offer better reception and it will sport a “more powerful display.” According to Biver, his company will launch more than one smartwatch throughout the year, but the first ones will arrive in May.

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TAG Heuer Connected
TAG Heuer Connected
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