The artist promised to bring back her catalog to all streaming services after her latest album hit 10M sales

Jun 9, 2017 19:18 GMT  ·  By

Three years after it started its feud with Spotify and other music streaming services, Taylor Swift announced it was going to bring back her full catalog to all streaming services. 

When this feud began, Taylor accused Spotify of not paying artists the proper fees they deserved every time someone listened to their songs. Furthermore, back then, Spotify didn't have the option of streaming certain music only to paying customers, so everything was available to everyone, even those who were plagued by endless pauses. From Spotify, Swift moved to cut out streaming services such as Amazon, Tidal, Pandora, Apple Music, and more.

Now, things have changed, and with the celebration of 10 million album sales of her latest record, Taylor Swift has announced she would return her entire catalog to all streaming services tonight. That means users of Spotify, Amazon Music Unlimited, Amazon Prime Music, Tidal, Pandora and so on will get to enjoy all the artist's albums.

A nasty feud

Since Swift was one of the main artists to lead the rebellion against streaming sites, this move might signal a change in how artists view such services, and their relationship with technology. Spotify, for instance, hit 50 million paid subscribers recently, while other similar services are also growing. This means, of course, that payouts to artists are also growing and making up for those lost revenues that they were accusing years ago.

The fact of the matter is that music streaming will not be going anywhere whether the music industry likes this or not. Therefore, artists need to come to terms with this and everything else technology brings to the table and find ways to get more fans out of this. Perhaps those people who listen to their songs on Spotify, for instance, will go on and buy the tracks so they have them on their devices even when they don't have an Internet connection.