Intel knows how to treat its audience the right way

Aug 24, 2015 14:31 GMT  ·  By

You can't hit the right buttons in getting goodwill from geeks, gamers and basically millennials without sending (some of) them interesting gifts to make them feel special, and finally write nice stuff about you.

Among those who do it, Intel managed to take the crown in not just sending gifts, but sending them something that might tap into their nostalgia feelings, bringing them memories, or at least old-school vibes, about how gaming was marketed and perceived thirty years ago with arcade gaming and all that.

Intel Box Master System is exactly that, a box that does the absolute best in providing that modicum of nostalgia by sending these Box Master Systems to a couple of YouTubers like "TradeChat" and "pcper" where serious surprises were awaiting them inside.

Packaged in a nice wooden and plastic retro-gaming box so wonderfully designed that gets all those nice retro details about stickers, design and marketing language just right, you can find one i7-6700K Skylake CPU and one PCI Express 750 Series SSD. Both these two beauties are tightly locked inside the retro box that can be unlocked only via a secret code button guessed by the lucky owner.

This is a very nice way for Intel to actually reward its key media partners and convince their audience that Intel understands what nostalgia means for some people and to give them top-tier PC components in the right package.