Samsung doesn’t make fun of its rivals too often, but when it does, you may end up with a rib pain (because of the hard laughing, you know).
This is what happened a few hours ago, shortly after Google announced its Pixel 3 and Pixel 3 XL and everyone moved to Twitter to express their disappointment over the new phones.
But in addition to Google, whose employees were probably watching the whole Bronx cheering silently from a dark room with only the PC screen lighting up the walls, there was another company that was keeping an eye on the #madebygoogle hashtag.
It was Samsung, the wordsmith of mobile phone makers who decided to use this occasion to troll its rivals and actually capitalize on Google’s failure to impress with its smartphones.
Samsung and the notch
So what Samsung did was reply with a series of humorous tweets to people complaining about the lack of innovations on Google’s Pixel 3 models, while also mocking the gigantic notch that its Mountain View-based competitor has embraced.
“You could land a plane on it,” @SamsungMobileUS replied in a tweet published as a response to Google’s call for feedback on the Pixel 3.
Samsung has never been a fan of notches and, in fact, the company used this design approach to make fun of Apple several times in an already-famous series of ads. At the same time, the South Koreans promised not to go for the notch anytime soon, but instead focus on increasing the available screen estate by reducing bezels in the traditional way.
You can read some of the tweets Samsung posted after the #madebygoogle event below and scroll down to re-watch the famous notch commercial that was published when Apple launched the iPhone X.
The first one. Go with the first one. — Samsung Mobile US (@SamsungMobileUS) October 9, 2018
Our pleasure, Chris. — Samsung Mobile US (@SamsungMobileUS) October 9, 2018
pic.twitter.com/zTBr8FNVNq — Samsung Mobile US (@SamsungMobileUS) October 9, 2018
You're making us blush, Dino. — Samsung Mobile US (@SamsungMobileUS) October 9, 2018
We love you for that one. — Samsung Mobile US (@SamsungMobileUS) October 9, 2018
Not everyone is born to lead. — Samsung Mobile US (@SamsungMobileUS) October 9, 2018
You could land a plane on it. — Samsung Mobile US (@SamsungMobileUS) October 9, 2018