Pre-orders have set a new company record

Apr 25, 2017 07:49 GMT  ·  By

Following last year’s Galaxy Note 7 fiasco, Samsung has bet big on the Galaxy S8 flagship, hoping that consumers wouldn’t be discouraged by incidents that involved the previous flagship phablet. Samsung’s brand recovery strategy seems to have worked, as pre-orders for the Galaxy S8 have set new records.

In a recent report, Samsung confirmed that pre-orders for the Galaxy S8 and Galaxy S8+ were up 30% compared to last year’s flagship. And Samsung Electronics America president and chief operating officer Tim Baxter states that the company aims at bringing innovation through new products and services.

Samsung’s comeback in the mobile business has been quite surprising, considering that the Galaxy Note 7 discontinuation damaged the company’s brand image and caused major financial loss, marking one of the biggest smartphone recalls ever.

The larger Galaxy S8+ is expected to outsell the standard Galaxy S8

The company’s strategy was to recall all Note 7 units and refund or offer another flagship device to its customers. Afterward, Samsung launched a thorough investigation into the incidents and released its results, together with those from third-party institutions in South Korea. The investigation revealed that two separate battery issues were found on the phablet flagship, which led to the device overheating and going up in flames.

The Galaxy S8 has gone through thorough 8-point quality assurance tests to make sure that they’re safe to use and Samsung officials have said many times that the new flagships don’t pose any safety risks.

Pre-orders for the Galaxy S8 surpassed the 1 million mark in Korea, while some customers have complained about a reddish tint on the display.

Samsung quickly addressed the issue and announced that a fix would come in the form of a software update in a matter of days. This proves that the Galaxy S8 is the number one priority for Samsung’s mobile division, while the device maker expects sales of the larger S8+ model to surpass those of the standard 5.8-inch smartphone.