14 DAY TRIAL // Yes, the Galaxy Note 7 was one of the biggest mistakes in Samsung's history and the phone maker will continue to pay for it in the months to come. The South Korean company is well aware of the fact that it will be much harder to convince customers to buy its products, though many have decided to remain loyal to the brand.
Still, after two Galaxy Note 7 recalls, earlier this month Samsung had to recall 2.8 million washing machines as well. That's worse than even its biggest enemy could have dreamed of.
Nonetheless, Samsung is now focusing on the release of its next flagship smartphone, the Galaxy S8, which should benefit from a flawless launch in order to regain some of the trust lost in the last couple of months.
One of the most important markets for Samsung, the United States, has been hit hard with the Galaxy Note 7 exploding saga, as more than 1.9 million units had to be returned after the second recall.
The South Korean company is trying to make it right with its customers, and the first step is apologizing for the Galaxy Note 7 issues.
Samsung's apology letter published in three high-profile newspapers
In fact, Samsung ran a full-page apology ad in three different newspapers in the United States. It looks like a letter to customers in this country and it's signed by the CEO of Samsung Electronics North America, Gregory Lee.
In this letter, Samsung promises to “re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”
Samsung mentions the recall of the 2.8 million washing machines and explains that they are working hard to address the problem and offer customers solutions to the issue.
“Most importantly, safety remains our top priority. We will listen to you, learn from this and act in a way that allows us to earn back your trust. We are grateful for your ongoing support and again, we are truly sorry,” states Samsung's apology letter.