14 DAY TRIAL // Just like Google and Apple, Samsung has announced today its universal typeface, SamsungOne. The new font was created in order to represent the brand, and it consists of a family of scripts that cover 26 writing systems, more than 400 languages, and over 25,000 glyphs.
Samsung has announced that the new font will be used for products, the brand platform, and culture that surrounds the brand. SamsungOne font has been optimized to work on various devices, including smartphones, TVs, laptops and even tablets, microwaves and ovens so that users would enjoy a unified experience from Samsung Electronics.
SamsungOne will surely help the company gain even more recognition from consumers, with the South Korean giant stating that it wishes to make the font recognizable worldwide, as it will be featured on posters, billboards, and adverts.
The company has also explained that the SamsungOne font incorporates key values, which make it reliable and accessible, as well as contemporary and innovative. The new font is also hand-made but structured, and it was designed within a solid system.
Samsung partnered with specialists in the typography industry to create SamsungOne
Samsung partnered with Brody Associates to create the SamsungOne font, as well as specialists in the typography industry. The company has introduced five typographic principles and characteristics for customers to create connections between images and firms.
SamsungOne mixes a single-width stroke with calligraphic details, which makes the font flowing and fluid. The font is also distinctive, in the sense that dynamic angles create a unique design that Samsung wishes to become recognizable among consumers.
Furthermore, the font is uniquely localized and has some of the same typeface DNA. SamsungOne entails a hands-on approach to type design and detail, as small adjustments have been made to the height of letters in order to make sure forms are balanced.
Designers have made the font legible and scalable, as letterforms are created to work functionally at small sized and dynamically at large sizes. Legibility at text sizes is ensured by specific details that have also been added.
SamsungOne font is surely professional-looking, as well as modern and sophisticated. It is a move that would make the Samsung brand more recognizable, as if that were needed.
Samsung has also released an interview with the world-renowned typographer Neville Brody.
