14 DAY TRIAL // Apple will take the wraps off the new iPhone 8 on September 12, and the device will come with major upgrades, with several top-rated analysts estimating this to be one of the best-selling iPhone models in history.
It goes without saying that Apple’s top rival Samsung has gotten a little bit worried with all these high expectations for the iPhone 8, so the company itself now believes that its sales could be substantially impacted by the new Apple smartphone and plans to respond quickly by bringing its next flagship to the market sooner than initially planned.
A report from The Investor indicates that Samsung’s new Galaxy S9 will launch in late January, rather than in March because the South Korean firm is worried that waiting too much could have a dramatic impact on sales.
Samsung Display, which will manufacture the display panels for the new S9, will start shipments in November, two months in advance as originally planned, as a result of Samsung’s plan to bring the device to the market sooner. In the case of the Galaxy S8, OLED panel shipments started in January, with the unveiling taking place in March.
Global debut in February
The source adds that the Galaxy S9 could thus see daylight in late January, while in mid-February it should become available globally.
Unfortunately, this isn’t at all good news for Samsung and its customers, as the last time the company did that it all turned out to be a huge fiasco.
Samsung rushed to bring the Galaxy Note 7 to the market ahead of the iPhone 7 last year, and the company reduced the amount of time the device spent in the quality check tests, in the end releasing faulty devices whose batteries suffered from overheating, eventually leading to small explosions.
The South Koreans, however, are said to be investing more in quality checks for new models, so it’ll be interesting to see how the company mixes all the internal tests with its rush to bring devices to the market sooner than originally planned.