14 DAY TRIAL // Samsung discontinued production of the Galaxy Note 7 and is now working on retrieving all units sold all around the world. The South Korean company has also ramped up production of its Galaxy S7 and Galaxy S7 edge phones and it seems that the decision might pay off.
A report by Korea Herald reveals that the Galaxy S7 was the best-selling smartphone in South Korea between October 6 and 12, as the handset managed to achieve a 16.1% market share. It seems that Samsung managed to sell about 15,000 Galaxy S7 units per day during the past week, which is quite impressive considering that the industry considers a daily 10,000-unit sale mark to be a hit in Korea.
The smartphone has been on the market for more than six months, but sales have started to increase following the second recall of Samsung’s Galaxy Note 7. However, the trend could slow down in the near future, since Apple is expected to launch its latest iPhone on October 21 in the country.
Samsung might release a Blue Coral variant of the Galaxy S7 edge soon
Many studies have shown that some of the Note 7 owners who return the smartphone switch to an iPhone, which means that sales of the Galaxy S7 could decrease in the following days.
Samsung’s strategy to keep the market interested in the Galaxy S7 involves launching a Blue Coral variant of the phone, a color that was very popular among Galaxy Note 7 owners. However, it’s unclear if and when Samsung will actually release the color variant in South Korea, but the unit could arrive to US carrier Verizon soon.
Meanwhile, Samsung is working on its upcoming Galaxy S8 phone, set to be announced in February next year. The phone is rumored to come with a dual-camera setup on the back and an iris scanner, as well as a new design. The phone maker will be relying on the Galaxy S8 in order to restore some of the lost consumer trust and limit the financial damages that the Note 7 situation has caused.