To be unveiled just in time for the holiday season

Nov 22, 2016 04:43 GMT  ·  By

Great news for those anxious to buy a Galaxy S7/S7 edge but await for the holiday shopping season deals, as Samsung may launch yet another version of its flagship smartphone.

Following the release of the Blue Coral Galaxy S7 edge, which is now available for purchase in the United States and South Korea, Samsung is rumored to launch a glossy black Galaxy S7/S7 edge in December.

The glossy black version is meant to better compete with Apple's Jet Black iPhone 7, one of the hardest to come by devices launched on the market this year.

Industry sources claim that along with the Black Onyx version of the Galaxy S7/S7 edge, Samsung plans to boost demand for the only flagship released this year that it can still sell, after the Galaxy Note 7's recall.

The glossy black Galaxy S7/S7 edge will be initially released in South Korea, Samsung's home turf, where the Blue Coral variant is already selling better than the iPhone 7.

Apparently, since its launch on November 11, the Blue Coral Galaxy S7/S7 edge is selling about 15,000 units per day, while the iPhone 7 merely reached 10,000 units in the last couple of weeks.

Black Onyx Galaxy S7 edge
Black Onyx Galaxy S7 edge

Samsung already started to ramp up production for the Galaxy S7/S7 edge last month, expecting people to switch from the recalled Galaxy Note 7 to new high-end Samsung smartphones.

Now that the S7/S7 edge remains the most recent flagship in its portfolio, a nine-month-old smartphone, Samsung must do everything in its power to make it as appealing as other much newer flagships launched this year.

The South Korean's company strategy to release color variations of its Galaxy S7/S7 edge seems to be a success, especially considering the number of Blue Coral units Samsung has sold so far.

It remains to be seen how well the glossy black Galaxy S7/S7 edge will do compared to the Jet Black iPhone 7, which is a harder to compete with device than the rest of the models.

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Blue Coral Galaxy S7 edge
Black Onyx Galaxy S7 edge
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