14 DAY TRIAL // Razer means high-end gaming peripherals, especially mice and keyboards. Yes, Razer also started a gaming laptop business, headsets, a Fitbit style activity tracker, and even a VR headset called OSVR, but nobody really buys Razer products except its exceptionally made gaming peripherals. Now Razer apparently started a new business called Razer Music.
Razer isn't just a hardware manufacturing company, it also boasts an impressive software catalog including cloud services called Synapse, Razer Comms as a VoIP and chat software, and Razer Cortex which is basically something similar to NVIDIA's Geforce Experience. Now Razer has announced a new software dedicated to audio production called Razer Music.
Designed as a platform for aspiring electronic music creators, the company managed to get some big names on board in order to guarantee some legitimacy. Apparently, Deadmou5 will join the project for the launch of Razer Music.
Razer starts Razer Music small, but with the right mindset it could grow
Razer Music plans to add tutorials, videos and articles to educate the public about music production, tutorial videos on how to apply and probably start music projects with Razer Music, and obviously artist pages where interested listeners can hear Razer supported artists. There probably won't be much content at launch, but Razer vows to fill in more artists and music content while the project grows with them.
The interesting part, however, is that Razer is teaming up with Image-Line to give Razer Blade laptop owners a free copy of FL Studio Producer Edition. Unfortunately, this offer will be available only to owners of a 2015 edition of Razer Blade.
That won't go down with a lot of people that don't own Razer laptops nor plan to buy one in the near future, but it may be OK if Image-Line maintains Razer Music support on all other laptops when you simply buy the application. Which is probably going to happen.
It's nice to see Razer going into an arts direction and it is interesting to see how the service will evolve over time. Newcomers always take the risk of experimenting, and maybe Razer has the right idea how to make Razer Music grow.