Microsoft has already launched Windows 8 and the Surface RT tablet and, although some say that its products are rather disappointing so far, 2013 will bring a much more powerful company capable of re-becoming relevant once again.
Andreas Pouros, chief operating officer at Greenlight, hints that Microsoft has exactly what it needs to increase its market share in many different industry sectors, including search, hardware, communication and gaming.
“It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers,” the COO said in a blog post on EConsultancy
Microsoft has managed to create a “potentially formidable ecosystem” that allows it to step beyond the desktop and expand into sectors until now dominated by other companies. The company has become a truly powerful “stealthy ninja,” Pouros said, so the dominance of other companies is slowly, but surely, declining.
“These trends suggest that Microsoft has been stealthy like a ninja, making significant inroads into its competitors businesses whilst the world’s gaze has been focused on Apple, Facebook and Google over the last 12 months,” the company wrote.
While Windows 8’s sales
are deemed disappointing so far, the operating system is expected to boost sales in 2013, as the PC market is also predicted to experience a significant recovery. The Windows 8 OS still relies on the desktop industry, and its sales go hand in hand with deliveries of new computers.
But this dominant position in the desktop market allows Microsoft to take off next year, Pouros explained, especially because the company is trying to expand its product family into some other market sectors.
“2013 will be the year that Microsoft becomes relevant once again. It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers. It has all the ingredients, bar one, to make this possible.”