14 DAY TRIAL // A study conducted by Strategy Analytics reveals that the difference between average selling prices of Samsung and Apple smartphones has reached $465 as of May 5. The price gap has reached a new record after in Q4 2016 it managed to surpass the $400 mark.
The report reveals that the average selling price of Apple smartphones peaked at $692, while Samsung devices were sold for an average of $227 between October and December 2016. The study was conducted on a period when Samsung was struggling to revive sales of its smartphones, following the Galaxy Note 7 disaster from last fall. Samsung focused on producing more Galaxy S7 phones, as well as other devices in its low to mid-range series.
Meanwhile, Apple recorded high iPhone 7 and iPhone 7 Plus sales, partly because the devices had just been released. In addition, some previous Samsung customers had also decided to make the switch to Apple, seeing how the South Korean company was severely affected by the recall.
It’s worth mentioning that the Galaxy S8 and Galaxy S8+ weren’t included in the report, as they were released just recently.
The price gap will most likely widen even further
Strategy Analytics seems to believe that the price gap between devices sold by the two companies won’t be temporary and that the widening gap will most likely increase even further. To back its claims, the research company mentioned that the average retail price for Apple smartphones has risen from $600 in 2012 to almost $700, while Samsung is selling devices for an average of $200, compared to $438 in the same year.
The study does provide an interesting point of view over the two biggest smartphone makers in the market, but it’s worth mentioning that their product offering is quite different. Apple offers mainly two high-end smartphones per year, with the exception of last year’s iPhone SE, which had a considerably lower price compared to larger iPhones, but still higher than some Android mid-rangers. By contrast, Samsung has multiple low and mid-range smartphone series, offering more options in terms of pricing.