14 DAY TRIAL // A source inside Facebook has revealed that the company is legitimately worried about the fact that people are sharing less content on the social network than they used to, The Information reports.
Last year, GlobalWebIndex revealed a study of 200,000 users from 34 countries, which concluded that despite a growing userbase, fewer people are sharing content on the social network than they once used to.
The GlobalWebIndex study explained that the emergence of new social networks, along with a new wave of teenagers, has swayed the general opinion on Facebook from "the place to be" to "our parents' social network."
In simpler words, Facebook is not cool anymore, and today's teens prefer to hang out on Snapchat, WhatsApp, or Instagram.
While this was a study carried out by an independent reviewer, The Information reporters have found out that statistics from inside Facebook reveal the same thing.
Facebook is not sitting idly twiddling its thumbs
With swelling user numbers, sharing operations are at an all-time high. However, Facebook is not worried about sharing per-se, but the act of sharing "personal" information such as status updates and personal photos, which recently shifted toward more personal social networks such as Instagram or Snapchat.
Facebook has put together a team of specialists to analyze this decline, which they call context collapse. This team has to find new methods of making people interact with the platform as they once did, and not just by posting links and non-personal images (memes).
One of the ways the social network plans to bring users back to the platform, and back sharing personal content, is through its new live video streaming feature, which launched to a limited audience two weeks ago.
Additionally, the "On This Day" feature which launched last year is also aimed at pulling at users' heart strings and making them share more personal content, as they once used to do.