14 DAY TRIAL // Since HMD Global revealed the modern Nokia 3310 last month, the feature phone has overshadowed all other products introduced by the Finnish company at Mobile World Congress (MWC) 2017.
According to Telegraph, the only UK retailer selling the feature phone confirms that pre-registrations for the new Nokia 3310 have reached an unprecedented level. Some would go as far as to claim the Nokia 3310 pre-orders are much higher than for the LG G6 and Sony Xperia XZ Premium.
“There has been an astonishing groundswell of interest in the Nokia 3310 following the launch announcement of this reimagined classic. Levels of pre-registrations at Carphone Warehouse are incredibly strong, proving that it's not all hype and that consumers really want to get their hands on one,” said Andrew Wilson, UK director of buying at Carphone Warehouse.
Research company Captify claims searches for Nokia jumped by 797 percent in the days following the Nokia 3310 announcement. In addition, the company says the most popular features of the new feature phone include the Snake game, camera and battery life.
But the Nokia 3310 is not the only device that is taking advantage of the hype, as Captify's report suggests searches for carriers in relation to the new phone have spiked as well, which indicates that many people are actually looking to buy it.
“The genuine consumer interest in the Nokia 3310 is borne out from our data which shows a huge spike in the public searching for actual network carriers. It demonstrates that people really do want to buy the product well ahead of its release, and are already starting to make decisions about which network they’ll use too,” said Dom Joseph, chief executive of Captify.
However, there is pessimism among analysts, as some claim the Nokia 3310 might not meet expectations in western markets where EDGE connectivity is no longer used.
Nokia 3310 is now available for pre-order in the UK and some other European countries for €49. The phone will not be launched in the United States until the second half of the year, HDM Global announced.