14 DAY TRIAL // Microsoft’s multi-billion-dollar marketing campaign for Windows 10 continues with new commercials that show the potential of the operating system, which, according to the software giant, has what it takes to change the world.
Redmond goes for the same emotional approach as in the previous ads and uses kids to show that Windows 10 is an operating system for people who do, pointing out that, no matter the age, it can help them achieve more.
“Windows 10 is revolutionizing the way you use, interact and communicate with your devices. From the way it recognizes your smile and your voice to how it learns all about your preferences, Windows 10 is the most advanced Windows ever,” the official video description published by Microsoft reads.
Empowering people to do more
Ever since Satya Nadella replaced Steve Ballmer at the helm of Microsoft, the company has been all about empowering people to do more, and that was exactly the message of the new CEO to employees.
Microsoft now describes itself as a company “for people who do” and most of its products are tweaked to offer better productivity, without neglecting other key areas, such as entertainment and basic activities such as browsing the web and gaming.
But Nadella, who puts the focus on a mobile-first, cloud-first world, says he wants people to move from people needing Windows 10 to people loving Windows, so the operating system and adjacent services need to be improved in all respects.
“We are the only ones who can harness the power of software and deliver it through devices and services that truly empower every individual and every organization. We are the only company with history and continued focus in building platforms and ecosystems that create broad opportunity,” Nadella said.
So these ads do not come as a big surprise, given Microsoft’s increased focus on the productivity side of Windows 10, but it’s good to see the company trying to promote its products without actually bashing others’ in the process.
