14 DAY TRIAL // Bing is currently the only search engine that might have a chance against Google, and in the last 12 months, it has experienced a surprising growth, surpassing the 20 percent market share threshold for the first time in history.
This made Microsoft jubilate about Bing’s takeover, with David Pann, Bing Ads’ General Manager, predicting a growth of another 10 to 15 percentage points by September.
His statements were backed by the arrival of Windows 10, the new operating system that not only comes with Bing as the default search engine in Edge but also serves as the foundation of Cortana, the new personal assistant that debuted on PCs in late July.
But statistics provided by comScore and published by CW show that Microsoft was overly optimistic about Bing’s future performance, and the search engine actually experienced only a 1 percent growth in August.
Currently at 20.6 percent market share
Last month, Microsoft’s Bing managed to increase its search queries volume by only 1 percent, while the market share it reached is now 20.6 percent. This represents an increase of 0.2 percent from the previous month.
Windows 10 thus made only a small difference for Bing, but given the fact that the operating system itself is still at a global market share of around 8 percent, the growth is expected to continue in the coming months as more people deploy it.
Microsoft is rolling out Windows 10 in stages, so it might take a while until everyone gets it, as the company first wants to fix compatibility issues and only then ship the installer.
The Bing market share is expected to increase simultaneously with Windows 10’s adoption rate, so improvements in this regard should be seen by the end of the year, when the rollout of the new OS is expected to complete.