14 DAY TRIAL // Microsoft continues its Surface offensive against Apple, explaining in a blog post that November was a super-successful month for its own device and that “more people are switching from MacBook than ever before.”
Microsoft explains that its trade-in program for the MacBook brought quite a lot of new buyers for the Surface, mostly because many people were “disappointed” with the new MacBook.
The Redmond-based software giant obviously suggests that the lack of innovation on the MacBook is driving people to Surface, which offers a touch screen, a detachable keyboard, a pen, and many other features that are not available on the Apple device.
“Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro - especially among professionals - is leading more and more people to make the switch to Surface,” Microsoft says.
“It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.”
Best month ever
The company hasn’t provided any figures, but it says that November was the best month ever for consumer sales, and this is mostly thanks to the MacBook, which was disappointing from the very beginning.
“The Best Buy-exclusive Surface bundle sold out on the first day. The momentum was seen worldwide. In the UK, we had the best single week for Surface ever and in Germany the Surface Pen became the best seller in PC Accessories on Amazon.com for over 12 hours,” it says.
This isn’t the first time when Microsoft compares the Surface to the MacBook, and most of the ads the company released lately were specifically supposed to put the Apple device in a bad light.
Apple, on the other hand, believes sticking with a more traditional approach for the MacBook is the right thing to do right now, downplaying the Surface and explaining that touch input isn’t necessary on a laptop. Microsoft, however, seems to be all-in on 2-in-1 devices, so the company’s investments in new product categories will continue in the coming years.