14 DAY TRIAL // Windows 10 was rolled out in July 2015, and since then, Microsoft has been constantly pushing for users of Windows 7 and 8.1 to upgrade to the new OS version.
In some cases, this effort turned into a significant fiasco, with many accusing the company of forcing them to upgrade and sometimes installing Windows 10 on their PCs without authorization.
But in a recent podcast, Microsoft's Chief Marketing Officer Chris Capossela explains that one of the reasons the Redmond-based tech giant wants everyone to upgrade is that it takes responsibility for keeping everyone secure, and currently the most secure operating system is Windows 10.
“Windows 10 is a much better place than Windows 7”
Capossela explains that, with so many users currently on Windows and with Microsoft trying to fight fragmentation, it's basically impossible to move everyone to the new OS version without “angering some people.”
He does mention that users are given the choice whether to switch to Windows 10 or not, and are even allowed to downgrade to their previous OS version if they want to do so, but presenting them the opportunity to install a new product that's safer and faster is vital.
“We just know there's a lot of people out there who constantly kick the can down the street without a little bit more of a, frankly, a push and there's no doubt with a basis big as ours it's hard to move anyone to a new model without angering some people. We don't want to anger anybody, but do we feel a responsibility to get people to a much better place and we think Windows 10 is a much better place than Windows 7,” Capossela goes on to say.
Starting early 2016, this push for upgrades will become a little bit more aggressive, with Windows 10 to be offered as a recommended update in Windows Update. Microsoft hopes that this way more Windows 7 and 8.1 users would become aware of the free upgrade they can perform until July 29, 2016, but there's no doubt some of them will still want to stick to their current OS version.