14 DAY TRIAL // Microsoft is betting big on its education strategy, and the company has recently unveiled new products targeting teachers and students, including the Surface Laptop and the Windows Store-restricted Windows 10 S.
And while you’d naturally expect Microsoft to highlight these two products in ads that are specifically aimed at its rivals, the software giant is actually turning to Windows 10 Pro to show how serious it is about the education sector.
Microsoft has published two new videos to emphasize the capabilities of Windows 10 Pro against Google’s very own Chrome OS, an operating system that’s proving a tough nut to track in education.
“When it comes to IT, we know that businesses want innovation, security and value. Watch now to understand how Windows 10 Pro provides a superior experience to Chrome,” the description of one of the videos reads.
Windows 10 Pro, not Windows 10 S
Google’s Chromebooks are yet to succeed in the consumer market, but as far as educators are concerned, the user-friendly approach and the affordable devices help build a mix that Microsoft is definitely worried about.
And this is why these two new videos are specifically going after Google’s products, with Microsoft highlighting features like Windows Ink, Windows Hello, Cortana, and Microsoft Edge.
Windows 10 S, Microsoft’s new operating system that can only install apps from the Windows Store and which is specifically aimed at educators, doesn’t show up in these ads, though the company launched it with much fanfare last month.
On the other hand, Windows 10 S does support an upgrade to Windows 10 Pro, and Microsoft probably knows that many buyers of devices running this operating system might actually do this upgrade.
On the Surface Laptop, Microsoft’s own Windows 10 S device, upgrading to Windows 10 Pro is completely free until December 31, while those who purchase other devices will be allowed to do the same for a $49 fee.
