The company will host its own conference at IFA

Jul 14, 2015 09:09 GMT  ·  By

Windows 10 is coming on July 29, and Microsoft is preparing a multi-million-dollar marketing campaign for the new operating system, so expect lots of ads and promotional material to be announced in the next couple of months.

And to make sure that more people find out about Windows 10 devices and give them a try, Microsoft will also host its very own press conference at IFA 2015 on September 4.

Nick Parker, VP of the OEM division, will attend this year’s IFA to talk about Windows 10 devices, but despite the fact that this press conference comes approximately one month after the debut of the new operating system, do not expect any huge unveiling during this show.

“Windows 10 Lights up New Devices”

Parker’s keynote is titled “Windows 10 Lights up New Devices,” and according to the official announcement (which you can read in full after the jump), the Microsoftie will demonstrate several new Windows 10 devices, including tablets, 2-in-1s, notebooks, and gaming hardware.

“It's about the software and the experiences it enables on devices!” said Jens Heithecker, IFA Executive Director. “Windows 10 is coming - with new capabilities and experiences for consumers and businesses. We are excited to see Microsoft take the keynote stage at IFA to give us a glimpse at how its partners plan to incorporate that future into the devices we rely on for work, home and play.”

Also in September, Microsoft is rumored to be planning a new press conference that could be used to unveil new Windows 10 Mobile devices, including the 940 and 940 XL. Microsoft is yet to confirm this event, though, but the timing seems just right when looking at the schedule for Windows 10 Mobile, which, according to some sources close to the matter, should arrive in September or October.

Show Press Release