14 DAY TRIAL // Microsoft's Surface tablets have always been criticized by experts and analysts across the world, and it's no secret that some believe that the Redmond-based software giant should exit the tablet business, but it appears that the company has absolutely no plan to do so.
Instead, Microsoft is working hard to make Surface tablets available to more people, so in the coming months, the firm is trying to increase the number of Surface distributors from a few hundred to several thousand.
That's what Gavriella Schuster, general manager of Microsoft's Worldwide Partner Program, said during the first day of the Worldwide Partner Conference 2015 in Orlando, according to a report by ZDNet, pointing out that any partner can sign up for the new distribution program to make sure that the tablet becomes available to more buyers.
Aiming for better Surface Pro 4 sales
Sales of previous Surface models have been more or less impacted by the somewhat limited availability, as only few stores sold the devices in an even more limited number of countries.
The Surface RT, for instance, was initially available only in the United States and a few other markets, and it took months for the company to release it in other countries.
The Surface Pro 3, on the other hand, can be purchased in many more countries, and these changes are living proof that Microsoft is aiming for increased sales for the new Surface Pro 4.
Successor to the Surface Pro 3, the new model is expected to arrive either later this year or in early 2016, but many suggest that the device could land after the debut of Windows 10, as a pioneer of the new operating system.
Microsoft remains tight-lipped on the Surface Pro 4 for the time being, but expect more information to be shared after the debut of Windows 10.