14 DAY TRIAL // One of Lenovo's officials made an interesting statement yesterday regarding the future of Motorola's upcoming smartphones, and the media jumped at the wrong conclusion that the Chinese company is likely to cut the Moto E and Moto G series.
Lenovo's Cheng Xudong announced yesterday that all Motorola smartphones to be launched in 2016 would come with fingerprint sensors and 5+ inches displays.
Since the Moto G and Moto E have lower than 5-inch screens, everyone thought that Lenovo planned to retire these affordable smartphones, but the Chinese company, the new owner of Motorola, has issued another statement that clears up all the confusion.
Lenovo has no intention to cut out some of the most popular entry-level Motorola smartphones, on the contrary. The Chinese handset maker announced that it would focus on both Moto and Vibe product brands in the future, each of these brands being aimed at different target audiences.
Lenovo plans to simplify Moto and Vibe portfolios
You can read Lenovo's full statement regarding the future of Motorola Moto E and Moto G smartphones below:
“Chen Xudong’s remarks to Chinese media have been misunderstood. Although we are simplifying the combined Motorola and Vibe portfolio, we have no plans to retire Moto G, our most successful smartphone, or Moto E.
“We will focus on the Moto and Vibe product brands moving forward, with each brand having its own purpose and target audiences. Together they enable us to give smartphone users all around the world the power to choose the device that’s best for them.
“Moto will be our innovative trendsetting brand. Vibe will be our mass-market challenger brand. The brands will overlap in some price points and key geographies, but with different brand identities, features experiences and designs. The product brands are meant to be complementary and address multiple target audiences and ends of the product price spectrum.”
That being said, this year we expect new Moto G and Moto E smartphones with even better specs than previous models, so stay tuned for more.