Watt a Box campaign launched in India for iPhone users

Jun 23, 2016 09:17 GMT  ·  By

Remember that last time you were out with your friends and stopped by at KFC to have some chicken wings but your iPhone suddenly ran out of battery? Probably not, but KFC India wants to make sure that this never happens, so it has launched a brand new meal box that comes with an iPhone charger built in.

In other words, if you buy this special menu, you get not only chicken but also a portable battery and a Lightning cable to recharge your iPhone.

The so-called Watt a Box campaign comes with a 6,100 mAh rechargeable battery and a Lightning cable, but the USB port can be used for virtually any mobile device should you have the cable. So if you want to recharge your Lumia 950 XL, just pull out the USB Type-C cable from your bag, remove the provided Lightning cable, connect yours to the meal box, and you’re done.

Only in India for the moment

The battery is large enough to recharge an iPhone 6s Plus more than twice and a regular 4.7-inch iPhone 6s nearly four times, but there’s no mention of who takes care of recharging it. Most likely, KFC employees are reusing the batteries (hopefully, not the meal boxes), so whenever you buy one, you get a fully charged unit to get your iPhone up and running once again.

As PatentlyApple notes, this campaign is only available in some select locations in India, including Delhi and Mumbai, and there’s absolutely no mention of whether the restaurant chain plans to bring it in other countries such as the United States.

Seeing India picked as the first country to get this rather unique KFC campaign is rather unexpected, given the fact that Apple has a hard time bringing iPhones to the local buyers. The company tried setting up local stores and start selling refurbished iPhones in the country but was rejected on environmental grounds.