That’s also the name of his album, out on November 13

Oct 8, 2015 08:03 GMT  ·  By
Justin Bieber already has one full and one half of a tattoo sleeve, and more ink on his torso
   Justin Bieber already has one full and one half of a tattoo sleeve, and more ink on his torso

Justin Bieber has found the perfect way to remind his loyal fans, the Beliebers, that he has a new album coming out. Not that there’s an actual chance they’d forgotten, but I guess it’s never a bad thing to keep stressing it.

Justin has added a new tattoo to his already impressive collection, with the title of said album, “Purpose,” which drops on November 13. And he’s showing it off on Instagram, as you can see from his post below.

Speaking of the album, the first single off which is “What Do You Mean?,” which Bieber debuted at the MTV Video Music Awards 2015, he recently took issue with the fact that One Direction is also dropping a new material on that same day.

On November 13, One Direction will put out “Made in the A.M.,” which is their first release as a 4-piece, after Zayn Malik’s departure, and their last release for some time because they plan on going on a break afterwards.

In one of his latest interviews, Justin said that he had called that date first and that One Direction picked the same day as a strategy to get more attention from the association. That was their way of inserting themselves into any conversation around Justin, which would undoubtedly translate into more albums sold.

Justin clearly didn’t appreciate the move, but he tried to brush it off with an “whatever.”  

#purpose A photo posted by Justin Bieber (@justinbieber) on Oct 6, 2015 at 2:44pm PDT